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Career Stage 5+6


Career Stages 5 & 6

(Director or CMO 10 -15+ years expereince)



Core Business Competencies


Ethics & Integrity (Role Model, Values)

Organisational Awareness (Knowledge, Impact,)

Technical Marketing Competencies


Marketing Capability (Encouraging, Building, Developing)

Corporate Communications (PR, Media, Reputation)

Strategic Perspective (Visionary, Broad Perspective)

Behavioural People Competencies


Negotiation Skills (Listening, Relationship Building)

People Management (Mentor Motivate)

Key Learning Experiences on the job


Already gained

High Stakes

Leading Others

Problem Solving

External Exposure

Will be gained

Leadership Team Membership




Likely Next Steps


Senior Marketing Manager – Specialist or Generalist


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