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ESA Diploma in Sponsorship
Marketing Fundamentals Series

ESA Diploma in Sponsorship & Sports Marketing

The ESA Diploma in Sponsorship and Sports Marketing is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. The Diploma course is fully accredited by The Marketing Institute.

As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing.

It also covers a broad range of themes meaning it is suitable for candidates across a wide range of industries and is just as appropriate for middle/senior management who wish to test and expand their existing knowledge as it is for those aspiring to gain entry to the sponsorship industry. 

The Irish course is exactly the same as that experienced by all worldwide students, although there are plans (depending upon popularity) to include some specific Irish elements to the Irish course, which will include in-market visits by Course Director, Peter Raymond. Irish students will have full access to all of the UK-based seminars (via the course website), be eligible for monthly tutorials and be able to form their own in-market support group.

For a flavour of the Diploma experience please see the Taster video here.

Find out more at ESA Diploma.

 

Key Details

Part-Time Distance Learning ( February - August 2020) 

Start Date: February 2020

Tutor: Peter Raymond

Fees: £3954 inc VAT

Early Bird Fee (ends November 29th): £3114 inc VAT

Email: aoifem@mii.ie for more information

Special Marketing Institute Member rate applies.

   

Find out more at ESA Diploma

 

ESA Diploma in Sponsorship & Sports Marketing Scholarship

The Marketing Institute is offering a scholarship for the ESA Diploma in Sponsorship & Sports Marketing, worth 100% of the course fees. To apply for the scholarship, you need to apply for the programme and submit with your application a CV and a 400-word letter stating why you should be awarded a scholarship to training@mii.ie 
 
Scholarship application deadline 20 December 2019 
 

Successful applicant will be notified week beginning 6th January 
 

What is involved?

• Online learning with Study Notes split into six comprehensive modules

• Monthly seminars with sponsorship experts to reinforce learning (filmed for students unable to attend)

• Course assessment via assignments and a project

• Tutorials with Course Director for distance learners

• Networking with fellow students from varying backgrounds

• A formal graduation ceremony.

Syllabus

The ESA Diploma is a web-based, distance-learning course comprising six modules:


Module 1 – Sponsorship Background
Module 2 – Sponsorship Landscape
Module 3 – Sponsorship Environment
Module 4 – Making Sponsorship Work
Module 5 – Sponsorship Activation
Module 6 – Research, Assessment and Evaluation

 

 

 

Key dates (subject to change)

Introductory Taster Session : Thursday 9th January 2020

Venue: The Marketing Institute

Time: 4pm-5.15pm

Registration: January 31st 2020

Induction Session : February 4th 2020

 

Testimonials


Meet the Programme Students 

"I thoroughly enjoyed the ESA Diploma. The course was challenging but that’s good because it means you’re learning continuously and putting those learnings into action throughout the course. I was lucky enough to be promoted within PWC recently and I have the diploma to thank for that – my experiences with the course got me across the line. I found the content extremely good – as someone from the brand-side of the industry it was really interesting to get new perspectives and I found the course gave me a really broad knowledge of the whole industry."

Sharon Fuller, PWC


"I couldn’t recommend this course highly enough. It was a challenge but being taught by someone with such an amazing passion about the discipline of sponsorship is amazing. I’m just starting out my career in sponsorship so it was an amazing learning curve and has equipped me with the skills I need to move forward. Within CSM it’s already opened up some conversations, so as a qualification it’s obviously well thought-of within the business and the industry."

Harry Eckersley,CSM

"The ESA Diploma is unique, which is absolutely fantastic and it can only raise the standards of the industry. I learnt through marketing and then being a sponsorship manager you’ve got to figure out the ecosystem – learning about all the different rights and what sponsorship means. Having a diploma in sponsorship is fantastic because it’ll fast-track the students in the industry – their understanding of the industry will just be at a different level and they won’t have to learn on the job, and that is one of the key successes. 
At the inaugural World T20 tournament in 2007, when you think about what those sponsorship agreements looked like in comparison to sponsorship now, the space has gone through an incredible evolution, the pace of acceleration is so rapid. The industry needs to understand where the market is going and the ESA Diploma equips its students to do that."


Steve Elworthy, Managing Director- ICC Cricket World Cup ( 2019 ESA Diploma Graduation, Guest of Honour)
 

Marketer Pathways Competencies

Marketer Competencies

✔ Research
✔ Marketing Strategy


Business Competencies

✔ Planning & Prioritisation
✔ Ethics & Integrity
✔ Commercial Awareness


People Competencies

✔ Relationship management
✔ Influencing


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