Renew Membership | Contact Us | Print Page | Sign In | Register
ESA Diploma in Sponsorship
Marketing Fundamentals Series

ESA Diploma in Sponsorship & Sports Marketing

The ESA Diploma covers such a wide range of territory that it is suitable for candidates from a wide range of experience. It’s just as appropriate for middle/senior management who wish to test and expand their existing knowledge as it is for those aspiring to gain entry to the sponsorship industry. This course is fully accredited by The Marketing Institute.

The Irish course is exactly the same as that experienced by all worldwide students, although there are plans (depending upon popularity) to include some specific Irish elements to the Irish course, which will include in-market visits by Course Director, Peter Raymond. Irish students will have full access to all of the UK-based seminars (via the course website), be eligible for monthly tutorials and be able to form their own in-market support group. For a flavour of the Diploma experience please see the Taster video here.

Find out more at ESA Diploma.



Key Details

Part-Time Distance Learning ( February - August 2020) 

Start Date: February 2020

Tutor: Peter Raymond

Fees: £3954 inc VAT

Early Bird Fee (ends November 29th): £3114 inc VAT

Seminars to be held: TBC 

Special Marketing Institute Member rate applies.







What is involved?

• Online learning with Study Notes split into six comprehensive modules

• Monthly seminars with sponsorship experts to reinforce learning (filmed for students unable to attend)

• Course assessment via assignments and a project

• Tutorials with Course Director for distance learners

• Networking with fellow students from varying backgrounds

• A formal graduation ceremony.


The ESA Diploma is a web-based, distance-learning course comprising six modules:

Module 1 – Sponsorship Background
Module 2 – Sponsorship Landscape
Module 3 – Sponsorship Environment
Module 4 – Making Sponsorship Work
Module 5 – Sponsorship Activation
Module 6 – Research, Assessment and Evaluation




Key dates (subject to change)

Introductory Session : January 14th 2020 

Registration: January 31st 2020

Induction Session : February 4th 2020

©2019 The Marketing Institute of Ireland CLG. All rights reserved.