Introduction to Marketing
Marketer Pathways provides a toolkit for marketing professionals to:
• Understand what is required at each marketing career stage
• Identify where you are on your career journey
• Assess what you need to do next
• Develop a plan of action
The first part of the toolkit brings you the Pathways Competencies. Here we highlight three Competency Sections; People, Business and Marketer.
In order to consider yourself an expert in marketing, you must also have a deep understanding of the wider world of work; a core knowledge in business and people matters, regardless of your role, sector or specialism, or business.
Each competency is described at 5 levels of expertise from basic to exceptional, which should closely align with marketing career stages from Graduate to CMO or Board Level. Using this structure, you can assess the competency level you should be demonstrating, developing and aspiring towards, at every stage of your career in order to achieve success where you are or to reach the next level.