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MSc in Digital Marketing and Analytics
msc digital marketing analytics

MSc Digital Marketing & Analytics

This fully accredited part-time MSc in Digital Marketing and Analytics is the standard-setter in the market. Designed for up and coming qualified professionals, this executive masters degree offers an opportunity to seriously up-skill and master the disciplines of Digital Marketing, and the all-important related area of data analytics. It aims to serve as a vehicle acceleration and transition for participants.


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Programme Code: DT9333 (PT)

Duration: Part-Time – 16 months, Tuesday and Thursday evenings

Start Date: September 2019

Location: TU Dublin, Aungier Street campus, Dublin 2

Fees: Marketing Institute Members: €11,750
Non-Members: €12,750






Geared towards business professionals, this intensive course is delivered in 16 months. With a dual focus on theory and application, this unique Masters is designed to get busy professionals through in 16 intensive months, two evenings per week.


The marketer of the future has to know how to use analytics to influence decisions. Our Masters is the standard-setter in bringing analytical understanding to digital marketing, underpinned by the TU Dublin badge of accreditation.


The MSc. in Digital Marketing & Analytics is a Level 9 award on the National Framework of Qualifications, and is awarded by Technological University Dublin, a member of the European University Association. This means international recognition of your Masters.


  • Marketing Metrics & Analytics:
  • Digital Metrics & Analytics
  • Predictive Analytics
  • Google Analytics
  • Digital Marketing Strategy:
  • Value-Driven Strategic Marketing
  • Campaign Planning & Budgeting
  • Communications:
  • Online & Offline Integrated Marketing Communications
  • Consultancy & Research Methods
  • Consumer Behaviour & Research:
  • Customer-Led Marketing & Research
  • Regulation & Governance

Entry Requirements

Applicants for this rigorous MSc programme should hold

  • 2.1 honours degree in a business discipline AND minimum 2 years professional experience in a marketing-related role


  • 2.1 honours degree in a non-business discipline AND minimum 4 years professional experience in a marketing-related role.
  • Other applicants may be considered based on exceptional background and aptitude. If you are highly experienced but do not fully meet the academic criteria, please contact the Programme Manager below to get advice on your specific situation.

If you do not fit the criteria, check the Postgraduate Diploma in Management & Marketing.


The Marketing Institute is offering two scholarships for this MSc programme, each worth 50% of the course fees. To apply for the scholarship, you need to apply for the programme and submit with your application a CV and a 400-word letter stating why you should be awarded a scholarship. Note the scholarship application deadline is 28 June 2019.


Learn More


Meet the Programme Students and Lecturers

View Testimonials

Marketer Pathways Competencies

Marketer Competencies

✔ Integrated Analytics
✔ Customer Centricity
✔ Digital Marketing
✔ Marketing Campaigns
✔ Marketing Strategy


Business Competencies

✔ Action & Results
✔Change & Improvement
✔ Commercial Awareness
✔ Decision & Judgment

✔ Innovation
✔ Planning & Prioritisation

People Competencies

✔ Communications & Interpersonal Skills


Enquire today

Complete this form and Jade Kim, our Programme Manager at Technological University Dublin, will get back to you. Or contact Jade directly at

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