Renew Membership | Contact Us | Print Page | Sign In | Register
Marketer Competencies

Marketer Competencies

This section focuses on Marketing specific competencies and indicative behaviours. At each level we describe the core areas of marketing specialisation from brand, channel, digital marketing and new product

At the early career stages, you can use this to explore areas of specialisation, at the latter career stages it will aid you in facilitate
the development of your marketing team. 




 1. Integrated Analytics                  7. Marketing Campaigns
 2. Brand 8. New Product Development
3. Marketing Capability 9. Marketing Strategy 
4. Channel Management 10. Research 
5. Corporate Communications 11. Customer Centricity
6. Digital Marketing


©2019 The Marketing Institute of Ireland CLG. All rights reserved.