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Marketer Competencies

Marketer Competencies

This section focuses on Marketing specific competencies and indicative behaviours. At each level we describe the core areas of marketing specialisation from brand, channel, digital marketing and new product
development.


At the early career stages, you can use this to explore areas of specialisation, at the latter career stages it will aid you in facilitate
the development of your marketing team. 

 

 

 

 1. Analytics                  7. Customer Experience 
 2. Brand 8. Digital Marketing
3. Build Marketing Capability 9. Marketing Campaigns/Communication
4. Channel Management 10.New Product Development
5. Customer and Marketing Centric 11.Research
6. Corporate Communications 12.Strategic Marketing

 

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