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Research & Reports

The Marketing Institute of Ireland collaborates with leading organisations on specific areas to provide you with the most comprehensive and accurate research and reports or marketing in Ireland. Our reports contributes to helping our members have a greater understanding of the marketing sector.

The Consumer Market Monitor

The Consumer Market Monitor is published by the Marketing Institute of Ireland in collaboration with UCD Michael Smurfit Graduate Business School.

It is designed to track key indicators of confidence and activity in the Irish consumer market as a resource for marketing professionals and the wider business community.

The Marketing & Digital Salary & Market Insights Survey

The Marketing, Digital & Data Salary and Market Insights survey is created in collaboration with Alternatives.

This survey aims to benchmark salaries in the Marketing, Digital & Data community but also to identify the overall sentiment within this community.

European Marketing Confederation Reports

The European Marketing Confederation is an international marketing body of which MII is a member.


 Brexit & Irish Marketing Report 2016
  The Irish Content Marketing Report 2015 

  The Irish Marketing Report

 Mobile Marketing Report 2014

 Email Marketing Insight Report 2012/2013

 Email Marketing Insight Report 2013

 Predictive Analytics: Smarter Shopping

 Enhanced 360 Degree View Of The Customer 


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