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The Marketing Institute of Ireland are delighted to announce a new content partnership with WARC.

WARC offers advertising best practice, evidence and insights from the world's leading brands. WARC helps clients in over 120 countries grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, brands, research companies and universities. With 12,000+ effectiveness case studies, 2,000+ event reports, plus best practice guides, consumer insights and trend analysis in one place, WARC is designed to support your business proposals and improve marketing effectiveness. 

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2018 Effective Social Strategy Report

warc social report

Social's ability to connect with communities in highly unique and memorable ways continues to make it distinct in the media mix.

In this sample report you'll find four key themes that recent top-performing social campaigns have in common, an essay on how video helps meet the audience at eye level and a case study on McDonald's' campaign 'Full-heart support for Gaokao'.

Download the sample report



WARC at Cannes Lions 2018:

Aoife Murphy (Boys and Girls) on digital strategy



rebirth of comms webinar

The Rebirth of Comms: Why It's Time to Re-examine Your Strategy

Featuring: Faris Yakob, Co-Founder of Genius/Steals, Author of Paid Attention

Tuesday 18th September, 5:00pm

As part of our content partnership with WARC we would like to invite you to join this complimentary webinar.

In the last decade, communications strategy has fallen by the wayside as a standalone discipline, re-absorbed into account and media planning. 

In light of increased concerns about programmatic fraud, non-viewable impressions, brand safety, and the efficacy of micro-targeting, communication strategy has once again been summoned to the table, to make sense of the mess we’ve made.

By attending this webinar you will find out:

-What is modern communication strategy? Who owns it? Who should?
-How is it done? What are the key considerations and tools?
-Not all impressions are equal—How do brands and agencies navigate an increasingly complex set of choices?
-What should brands do in media that makes people feel unwell?
-What is the Media Pyramid for Balanced Media Plans?

Click here to register.


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