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Online Marketing Resources

Online marketing resources

Welcome to the Marketing Institute online marketing resources hub. Here you will find public and member-only resources such as articles, reports, marketing journals and much more.

The Marketing Institute of Ireland collaborates with leading organisations on specific areas to provide you with the most comprehensive and accurate research and reports for marketing in Ireland. Our reports contributes to helping our members have a greater understanding of the marketing sector.

 

New - Members only:

Marketing Library

Advance your knowledge with our library of marketing resources available from June 2018 which includes marketing journals, magazines, reports and research papers.

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EBSCO

New - WARC

WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.

As a Marketing Institute content partner, WARC provides articles, sample reports and webinars to our reader base of Irish marketers.

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The Consumer Market Monitor

The Consumer Market Monitor is published by the Marketing Institute of Ireland in collaboration with UCD Michael Smurfit Graduate Business School.

It is designed to track key indicators of confidence and activity in the Irish consumer market as a resource for marketing professionals and the wider business community.

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Mintel

Mintel is the world's leading market intelligence agency. For over 40 years, Mintel's expert analysis of the highest quality data and market research has directly impacted on client success. With offices in London, Chicago, Belfast, Düsseldorf, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Seoul, Shanghai, Singapore, Sydney, Tokyo, and Toronto, Mintel has forged a unique reputation as a world-renowned business brand.

Mintel provides Marketing Institute readers with monthly consumer trends.

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The Marketing & Digital Salary & Market Insights Survey

The Marketing, Digital & Data Salary and Market Insights survey is created in collaboration with Alternatives.

This survey aims to benchmark salaries in the Marketing, Digital & Data community but also to identify the overall sentiment within this community.

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European Marketing Confederation

The European Marketing Confederation is an international marketing body of which MII is a member.

They provide monthly academic articles from around Europe to the Marketing Institute for our members' benefit.

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The Edelman Trust Barometer

The Edelman Trust Barometer, which is supported by The Marketing Institute, examines the state of trust in the global institutions of government, business, media and NGOs.

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Edelman

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