Postgraduate Diploma in Management & Marketing
Bring your breadth of knowledge to our transformative Postgraduate Diploma, providing a springboard for non-business and marketing graduates to understand and apply the principles and practise of marketing to cultivate a flourishing career. By learning from industry experts and emboldening real business strategies, our Postgraduate Diploma will enable you to elevate your career.
Designed for mid- to senior-level professionals looking to change career or transition to a more senior role, our Postgraduate Diploma will equip you with the tools to turn your expertise into strikingly fresh strategies.
What will you achieve?
Equipping you with the skills, knowledge, and evidence to progress your career by validating and solidifying your expertise to create real business value, our Postgraduate Diploma will enable you to:
- Apply innovative thinking in practise by learning from our Marketing Seminar Series, delivered by field experts tailored to your experience
- Catalyse your career by identifying ambitions and creating an actionable career path
- Generate and deploy business growth strategies for a real-life client to prove your skills and build your network and portfolio
- Complete the Management Consulting Project in collaboration with the Guinness Enterprise Centre to identify start-up companies for group projects
Who is our Postgraduate Diploma for?
Our Postgraduate Diploma is designed for mid-to-senior-level professionals looking to step into or step up in business and marketing. For professionals at stages 3 and 4 on our marketing specific competency framework, this Level 9 award on the National Framework of Qualifications empowers you to create the conditions for success to drive your career forwards and upwards.
Please note that there may be changes to programme curriculum and delivery in the 2021/2022 academic year due to COVID-19. At all times, delivering on programme learning outcomes whilst protecting the health and our students welfare remains the priority. Updates on programme delivery will be available closer to enrolment in September 2021 based on the public health guidelines at that time.
- Marketing Fundamentals
- Introduction to Finance
- Contemporary Management
- Essentials of Economics
- Strategic Marketing Management
- Integrated Marketing Communications
- Consumer Behaviour
- Doing Business Globally
- Marketing Seminar Series throughout semesters 1 & 2
- Team Consulting project
MARKETER PATHWAYS COMPETENCIES
- Customer Centricity
- Marketing Campaigns
- Marketing Strategy
- Action & Results
- Change & Improvement
- Commercial Awareness
- Decisions & Judgment
- Planning & Prioritisation
- Communications & Interpersonal Skills
Applicants for this postgraduate programme should hold:
Minimum second class honours bachelor degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline
A minimum of three year’s work experience in a Marketing/Business/Leadership role or function within an organisation.
Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on your academic grades and will take into account your work/life experience. Application may also be required to attend for interview for specific programmes.
MII // TU Dublin Partnership Experience
Marketing Institute Ireland was established in 1962 and is the professional body for marketers in Ireland. MII is committed to growing, developing and enhancing the marketing profession through a commitment to continued education and life-long learning.
Building on the distinguished past of DIT, TU Dublin is Ireland’s first technological university where students learn in a practice-focused environment with industry, enterprise and innovation at the heart of everything we do.
TU Dublin is aligned to the purpose of MII, with its passion for life-long learning, collectively making an important contribution to the economic life of Ireland, enabling capacity building for the future.
The MII // TU Dublin partnership ensures the optimal learning experience for students, with industry access and networking opportunities through MII, and academic robustness from TU Dublin, in essence the pracademic approach.
The MII // TU Dublin partnership education programmes have a culture that care for people, offer space for new ideas, relationships, networks and personal and professional development of all students.
“The PG Dip in Management and Marketing was a great course for me. Coming from a non-business background, it laid the foundations of management and marketing for me in the first semester, foundations from which I was able to build upon and extend in the second semester. The course helped to equip me with tools that were immediately transferable into my working life, and served to provide me with a solid base from which I could begin to plan and implement strategies in both management and marketing.”
Media & Communications Manager Basketball Ireland
€300 of price paid directly to TU Dublin on acceptance of offer.
A maximum of €1,000 Corporate Training Credits can be used against this course.
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.