What is the course about?

The Postgraduate Diploma in Management & Marketing is an accelerator programme for non-business graduates and focuses on marketing practice and industry know-how.

The modules have been developed around the latest marketing and business research, theory and concepts, with an emphasis on usability across the marketing profession.

The qualification covers the fundamentals of business, marketing, management, finance and economics, bringing students to a Level 9 NFQ in 12 months

Students are required to work on a real life client management consulting project, which brings added business value, experience and insight.

Over 200 students have completed the programme, coming from a diverse range of backgrounds and disciplines, including the Arts & Humanities, Social Science, Law and Education. This diversity ensures an array of experiences and knowledge in the classroom, which brings additional depth and breadth to the programme.

Both the employe and employer benefit, as attendees acquire the knowledge and business know-how, through the combination of academic robustness and practical industry application.

Students who successfully complete this course at the required level are eligible to progress to the MSc in Management & Marketing.

Programme Code: TU360

 

What will participants learn / achieve?

Modules have been designed and developed with the objective of providing students with the requisite business and marketing skills in a more formalised way. Applicants generally have some expertise in business and management, but the learnings from the course will validate and solidify these skills to ensure adequate and appropriate competency levels.

Below is an outline of how the qualification aligns with the MII Competency Framework.

The Marketing Seminar series forms an integral part of programme delivery, and sessions are designed with relevance to the experience of the current cohort and in conjunction with experts in their field.

These sessions have proven very popular and help participants to identify future goals, ambitions and career paths, based on the experiences and career outlines of guest speakers.

The Management Consulting Project, which students are required to complete in Semester 3 of the programme, tests the skills and competencies that have been developed over the previous two semesters.

Class groups are assigned a real life client, facing a business issue. This is a key learning experience and an effective way for non-business graduates to apply their newly acquired business savviness and contribute to business growth strategies.

Who is it for? Career stage?

Competency Framework: Career Stages 3 & 4

Mid to senior level

Prospective students will be those looking to step into the business space, or step up in the business world.

Individuals seeking a career changer or are in the midst of a career review, and looking to progress to a more senior level will find this programme of real value.

What is the programme USP ?

Unlike other Marketing and Management programmes, this Postgraduate Diploma has been specifically designed for non-business graduates, looking to accelerate their career development and transition into a more senior role, or those looking to make a career change.

Modules:

Semester 1

  • Marketing Fundamentals
  • Introduction to Finance
  • Contemporary Management
  • Essentials of Economics

Semester 2

  • Strategic Marketing Management
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Doing Business Globally
  • Marketing Seminar Series throughout semesters 1 & 2
  • Team Consulting project

Entry Requirements

Applicants for this postgraduate programme should hold:

Minimum second class honours bachelor degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline

AND

A minimum of three year’s work experience in a Marketing/Business/Leadership role or function within an organisation.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on your academic grades and will take into account your work/life experience. Application may also be required to attend for interview for specific programmes.

The MII & TU Dublin Partnership Experience

The Marketing Institute was established in 1962 and is the professional body for marketers in Ireland. MII is committed to growing, developing and enhancing the marketing profession through a commitment to continued education and life-long learning.

Building on the distinguished past of DIT, TU Dublin is Ireland’s first technological university where students learn in a practice-focused environment with industry, enterprise and innovation at the heart of everything we do.

TU Dublin is aligned to the purpose of the MII, with its passion for life-long learning, collectively making an important contribution to the economic life of Ireland, enabling capacity building for the future.

The Marketing Institute and TU Dublin partnership ensures the optimal learning experience for students, with industry access and networking opportunities through MII, and academic robustness from TU Dublin, in essence the pracademic approach.

The MII & TU Dublin partnership education programmes have a culture that care for people, offer space for new ideas, relationships, networks and personal and professional development of all students.

Marketer Pathways Competencies

Marketer Competencies

  • Customer Centricity
  • Marketing Campaigns
  • Marketing Strategy

Business Competencies

  • Action & Results
  • Change & Improvement
  • Commercial Awareness
  • Decisions & Judgment
  • Planning & Prioritisation

People Competencies

  • Communications & Interpersonal Skills
  • Leadership

Postgraduate Diploma in Management & Marketing

If you are interested in finding out more about the Postgraduate Diploma in Management & Marketing programme please complete the form below:
  • This field is for validation purposes and should be left unchanged.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.