Are you working in a business related role, but don’t yet have a marketing qualification? Or, perhaps you are looking for a step up in your career and want to obtain the highest calibre of education available?

The Marketing Institute of Ireland and Technological University Dublin Level 9 Postgraduate Diploma will equip you with the real-world skills and knowledge to enable you to excel in Marketing Management. Students who successfully complete this course at the required level will have the possibility to progress into the MSc in Management & Marketing.

Programme Code: DT314A (PT)


1 September 2020

Part-time, 12 months, Tuesday & Thursday evenings


TU Dublin,
Aungier Street,
Dublin 2


Different presenters


Aoife Moreton
01 216 0153


Semester 1

  • Marketing Fundamentals
  • Introduction to Finance
  • Contemporary Management
  • Essentials of Economics

Semester 2

  • Strategic Marketing Management
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Doing Business Globally
  • Marketing Seminar Series throughout semesters 1 & 2
  • Team Consulting project

Entry Requirements

Applicants for this postgraduate programme should hold:

Minimum second class honours bachelor degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline


A minimum of three year’s work experience in a Marketing/Business/Leadership role or function within an organisation.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on your academic grades and will take into account your work/life experience. Application may also be required to attend for interview for specific programmes.



The Marketing Institute of Ireland is offering a Scholarship worth 80% of the fees for the Postgraduate Diploma in Management and Marketing 2020-2021. All candidates for the scholarship should hold a 2.2 Honours degree and have a minimum of three years work experience.To apply for the scholarship, please send your CV and documentary evidence of an undergraduate qualification, a 1000 word essay setting out your motivation for applying for the programme, a proposed area you would look at for your management project, along with why you feel you should be considered for the scholarship to Gavan Cleary: Gavan.Cleary@TUDublin.ie

Closing date is 31st May 2020.

Marketer Pathways Competencies

Marketer Competencies

  • Customer Centricity
  • Marketing Campaigns
  • Marketing Strategy

Business Competencies

  • Action & Results
  • Change & Improvement
  • Commercial Awareness
  • Decisions & Judgment
  • Planning & Prioritisatio

People Competencies

  • Communications & Interpersonal Skills
  • Leadership

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.