Overview
Are you working in a business related role, but don’t yet have a marketing qualification? Or, perhaps you are looking for a step up in your career and want to obtain the highest calibre of education available?
The Marketing Institute of Ireland and Technological University Dublin Level 9 Postgraduate Diploma will equip you with the real-world skills and knowledge to enable you to excel in Marketing Management. Students who successfully complete this course at the required level will have the possibility to progress into the MSc in Management & Marketing.
Programme Code: DT314A (PT)
Price: €5,600
€300 of which is paid directly to TU Dublin on acceptance of offer.
A maximum of €1000 Corporate Training Credits can be used against this course.
Modules:
Semester 1
- Marketing Fundamentals
- Introduction to Finance
- Contemporary Management
- Essentials of Economics
Semester 2
- Strategic Marketing Management
- Integrated Marketing Communications
- Consumer Behaviour
- Doing Business Globally
- Marketing Seminar Series throughout semesters 1 & 2
- Team Consulting project
Entry Requirements
Applicants for this postgraduate programme should hold:
Minimum second class honours bachelor degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline
AND
A minimum of three year’s work experience in a Marketing/Business/Leadership role or function within an organisation.
Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on your academic grades and will take into account your work/life experience. Application may also be required to attend for interview for specific programmes.
Marketer Pathways Competencies
Marketer Competencies
- Customer Centricity
- Marketing Campaigns
- Marketing Strategy
Business Competencies
- Action & Results
- Change & Improvement
- Commercial Awareness
- Decisions & Judgment
- Planning & Prioritisation
People Competencies
- Communications & Interpersonal Skills
- Leadership
“The PG Dip in Management and Marketing was a great course for me. Coming from a non-business background, it laid the foundations of management and marketing for me in the first semester, foundations from which I was able to build upon and extend in the second semester. The course helped to equip me with tools that were immediately transferable into my working life, and served to provide me with a solid base from which I could begin to plan and implement strategies in both management and marketing areas within my organisation.”
Media & Communications Manager Basketball Ireland
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
