Reach’s Joanne McGreevy appointed Vice President at News Media Europe
Joanne McGreevy, Marketplace Publisher at Reach Ireland, joins Brussels-based trade association News Media Europe as Vice President. News Media Europe (NME) is the voice of some 2,500 European news brands, representing the interests of producers of news content across all platforms, including publishers, TV, radio and online.
Joanne brings 30 years of media experience to NME and was recently appointed Marketplace Publisher for Ireland after a period of transformation at Reach, which publishes the Irish Mirror, RSVP magazine, Dublin Live, Cork Beo and Belfast Live in Ireland.
Over the last 8 years in particular, as the company has transitioned to a digital-first business, she has been responsible for developing this strategy in the Irish business and during this period, the business has created a strong digital portfolio while still maintaining robust market share positions in terms of the traditional print newspaper markets.
Joanne joins the CEO of NewsBrands Ireland, Ann-Marie Lenihan, who is on the Board of News Media Europe, as the only Ireland representatives in the organisation.
Commenting on Joanne’s appointment to the Presidency of the association, Wout van Wijk, Executive Director of News Media Europe said: “Joanne joins News Media Europe at a crucial time as we’re looking to cement the future of the European press in the digital era.
“In particular, her experience with digital news products will be of tremendous value for our work on securing a sustainable future for journalism and we very much look forward to working with her”.
Joanne says she feels very honoured to take on such an important role and alongside Board Member NewsBrands Ireland, “representing Irish media and Reach”.
“Our industry is collaborating more than ever, working together to put journalism back at the heart of the conversation, where opinions are being formed and where information is trusted.
“Media needs to be recognising and explaining trends that matter to how we live and exploring opportunities for growth and I look forward to working with News Media Europe, representing Irish media, Reach and our industry as a whole, to do just that.”
About News Media Europe:
News Media Europe (NME) represents the progressive news media industry in Europe – over 2500 European news brands in print or online, and also on radio and TV. NME is committed to maintaining and promoting the freedom of the press, to upholding and enhancing the freedom to publish, and to championing the news brands which are one of the most vital parts of Europe’s creative industries.
NME Presidency – http://www.newsmediaeurope.eu/presidency-and-board/
NME Board – http://www.newsmediaeurope.eu/board/
About Joanne McGreevy:
Joanne is Marketplace Publisher at Reach Ireland. Over the last 8 years in particular as the company has transitioned to a digital first business she has been responsible for developing this strategy in the Irish business. During this period the business has created a strong digital portfolio while still maintaining robust market share positions in terms of the traditional print newspaper markets.
The company also acquired one of Ireland’s best monthly celebrity magazines – RSVP – during this period, evolving its publishing portfolio in Ireland to five national websites, three national newspapers and a lifestyle magazine. In 2015, Joanne was the driving force behind the launch of Belfast Live, Reach’s first national, digital-only newsbrand, playing an instrumental role in developing the business case for this project, believing that Belfast was ready for a new digital news site that reflected the new Northern Ireland. Such was the success of Belfast Live, it turned out to be the launchpad for a raft of ‘Live’ news sites to be unveiled by Reach throughout the UK and Ireland.