We have created this hub to provide a go-to place where you can find articles from our network and the wider web, useful resources and more to help you on your career journey, and to strengthen the marketing profession in Ireland. This research hub contains articles and resources from across the web on the most important trends in marketing today, from sustainability, to diversity and inclusion, you will find the information you need here.

If you are a member and would like to find more articles sign into your MII account and search the EBSCO Library.

If you would like to contribute an article, video or other resource please email editor@mii.ie

Happy reading!

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Selling Sustainability - Primer for Marketers

Sustainable Lifestyles Frontier Group

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Climate Change in the Irish Mind

The Irish Environmental Protection Agency

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Is the Advertising Industry the crux to a more sustainable era of consumerism?

Claire Hyland – Technological University Dublin

Claire Hyland is undertaking a post-graduate certification in Business Sustainability Leadership at TU Dublin. She is also head of The Youth Lab, at THINKHOUSE marketing agency.

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Marketing's Changing Social/ Environmental Role

American Marketing Association

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Marketing Thinking and Doing

American Marketing Association

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Better Marketing for a Better World

American Marketing Association

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Commentary: The Case for a Healthier Social Customer Journey

American Marketing Association

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Do Marketers Matter for Entrepreneurs?

American Marketing Association

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Consumers and Artificial Intelligence: An Experiential Perspective

American Marketing Association

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Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets

American Marketing Association

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Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behaviour

American Marketing Association

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Marketing Agility: The Concept, Antecedents, and a Research Agenda

American Marketing Association

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The Irish Immersive Economy

American Marketing Association

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