Growing Ireland’s Global Food Brand & Reputation for Commercial Success
We are delighted to invite the marketing community to join us in our 2021 Marketing Breakfast Series in partnership with MCCP. Joining us for our May Breakfast is Tara McCarthy, CEO at Bord Bia.
This presentation with Tara McCarthy, CEO, Bord Bia will discuss how the organisation adopts an insight-led, strategic approach to building Ireland’s global food brand and reputation.
Tara will share how Bord Bia approach the creation of domestic and global marketing, in partnership with Ireland’s largest indigenous industry, to deliver commercial success for its stakeholders. Tara will also focus on the importance of sustainability to Ireland’s global brand reputation, and how consumers and international customers alike are increasingly demanding evidence based marketing
CEO at Bord Bia
Tara McCarthy has over 20 years’ experience in the food industry. She was previously Chief Executive for Bord Iascaigh Mhara (BIM), Ireland’s seafood development agency, and has operated in overseas markets including Germany, France and Belgium for 10 years.
McCarthy holds a Bachelor of Commerce from National University of Ireland, Galway (NUI) and an MBS in Marketing from UCD Michael Smurfit Graduate Business School, and is an affiliate of IMD in Lausanne, Switzerland. She was awarded Fellowship of the Marketing Institute of Ireland in 2018 and UCD Smurfit School Alumna of the Year in 2019