With over 25 years’ experience in agency PR and strategic communications, I help organisations build reputation, raise profile and turn purpose into powerful communications. As Founder of Crichton Communications Public Relations consultancy, I provide senior strategic counsel and expertise regarding corporate and consumer PR, reputation, brand communications, stakeholder engagement and integrated campaigns. I have a particular passion for, and expertise in, not-for-profit and purpose-led organisations, where authentic storytelling, stakeholder trust and demonstrable impact are critical to success. My experience spans global brands, challenger businesses and leading Irish organisations, with a track record of delivering award-winning communications strategies and campaigns. I also serve as Director of PR & External Affairs at Breast Cancer Ireland, bringing hands-on experience of leading communications for a leading national cancer charity. I work closely with senior leadership teams and boards to provide clear strategic direction, creative thinking and practical communications solutions that deliver proven commercial results. PRCA Award Winner, 2021–2026 All Ireland Marketing Award Winner: Best Public Relations Campaign, 2026