I currently work for Pinterest as the Global Head of Scaled Measurement, driving our measurement thought leadership and supporting our measurement leads through resource creation and process streamlining. I previously worked as Head of Measurement for EMEA Growth markets, supporting advertisers in developing their approach to measurement, on and off Pinterest. Prior to that I worked at Meta (fka Facebook) as a Marketing Scientist, managing a team in Scaled EMEA.

Beyond my day-to-day, I'm keen to share my learnings in the ads measurement space with students across Ireland. I've guest lectured MSc & MBA students from UCD Smurfit and Queen's University Belfast students on the challenges of determining the long & short term impact of advertising. If you're a marketing lecturer, please reach out if you think I could make a positive impact to your course! Being curious is a key part of who I am. I keep up to date on the marketing industry through podcasts and articles, but also consider myself to be a life-long learner! I recently completed Mark Ritson's mini-MBA in Marketing and have professional diplomas in Data Analytics and Web Development. Going further back, I received a Masters in Cyberpsychology from IADT, where my research focused on the cognitive effects of violent app game play. I also have a BA in Psychology from UCD where my research project looked at the effects of 'prosocial music' on helping behaviour, a study which has been published in the European Journal of Psychological Students.