The AI Literacy Certification is designed specifically for professionals working across marketing, communications, digital, customer experience, sales and commercial roles.
The programme also supports organisations in meeting the AI literacy expectations of Article 4 of the EU AI Act, helping ensure employees and others working with AI systems have an appropriate level of AI literacy.
This certification is accredited by EMC, the voice of marketing in Europe.
Developed in partnership with CertAIfy, experts in AI education.
Complete the programme aroundyour schedule.
Suitable for individuals or corporate teams, with no technical AI experience required.
Complete a short online assesment and receive your digital certificate after successfully passing
Complete the programme aroundyour schedule.
Suitable for individuals or corporate teams, with no technical AI experience required.
Complete a short online assesment and receive your digital certificate after successfully passing
Includes:
Includes:
AI literacy is now a business capability. AI is becoming part of everyday work. As its use grows, professionals need the judgement to assess outputs, protect information and understand the legal and ethical implications of using AI.
Article 4 of the EU AI Act requires organisations using AI systems to take measures to ensure an appropriate level of AI literacy among relevant staff. This certification provides a practical way to build and demonstrate that capability.
Gain industry recognition
Earn an MII AI Literacy digital certificate recognised by the European Marketing Confederation, demonstrating your AI literacy and professional development.
Use AI responsibly
Build your understanding of privacy, confidential data, bias, copyright, transparency and accountability.
Apply AI with confidence
Develop the judgement to use AI purposefully, question its outputs and know when human review is needed.
Support stronger governance
Build the practical knowledge needed to complement organisational policies, controls and responsible AI practices.
The programme is self-paced, so you can complete it at a time and pace that suits you.
No. The programme is designed to provide a practical foundation in AI literacy and does not require previous AI experience or technical expertise.
No. The programme focuses on understanding, evaluating and using AI responsibly in a professional context rather than building or developing AI systems.
The assessment is completed online and consists of multiple-choice questions covering the key areas of AI literacy. You must answer at least 15 of the 20 questions correctly to pass.
Yes. The programme is designed to help professionals build the level of AI literacy expected under Article 4 of the EU AI Act. It can support an organisation’s wider approach to AI literacy, governance and responsible AI use.
On successful completion of the assessment, your digital certificate will be issued immediately.
