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Brand Building in the Digital Age (Test)

Starts Tuesday, April 9, 2024

Brand Building in the Digital Age

9th, 16th & 23rd April, 10am-1pm, online

 

What to Expect?

Consolidate your passion for brand building with actionable insights and strategies tailored for your marketing role. In our three-morning online course, you will immerse yourself in the foundational principles of branding, brand development and execution.   

 

Why this course?

Having completed this course, you will have learned about:

  • Branding Frameworks:for developing an effective Brand and Marketing Strategy
  • Design Thinking:Understand the empathy-based approach to Brand design
  • Brand Positioning:How to identify a brand’s unique value proposition, target audience and competitive environment 
  • Brand Experience:Think through the consumers perspective at various touchpoints 

 

Who can apply?

It is suitable for companies who have a marketing team who have a mix of employees with specific skill sets in the area of digital, analytics, brand and strategy. Positions include:

  • Digital Marketers 
  • Data Analytics 
  • Content Creators 
  • Brand Managers 

 

When and where?

Tuesdays, April 9th, 16th & 23rd from 10.00am to 1.00pm. This course will be hosted online, the participants will be sent the link beforehand.

 

Course Fee

Members: €350 | Non-Members: €650.

Corporate Members can avail of up to €150 training credits as payment for this course.

Course Trainer: Muireann Fitzmaurice

Muireann is an award-winning business owner and provides marketing and business training to entrepreneurs. Through MarketingCoach.ie, Muireann has provided training and mentoring to small business owners/managers on business planning, marketing, social media and entrepreneurial leadership. 

Muireann also developed a free peer-to-peer mentoring programme for female businesswomen, with Network Ireland. She is truly passionate about creativity, marketing, leadership, and entrepreneurship.

Members: €350 | Non-Members: €650.

Corporate Members can avail of up to €150 training credits as payment for this course.

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