New Series:

Trends for the Contrarian Marketer – Bet Your Business on These 5 Marketing Trends That *Won’t* Change

The Marketing Institute would like to invite you to join our New Series – The Marketing 5s, in this series, you will hear the “how-to” on certain marketing topics and are guaranteed to walk away with 5 key takeaways every time.

This presentation with Jon Lombardo and Peter Weinberg, Global Leads at the B2B Institute at LinkedIn will discuss: Trends For The Contrarian Marketer: Bet Your Business On These 5 Marketing Trends That *Won’t* Change.

Marketers always want to know: “what will change?” But, Jeff Bezos asks a more important question: “what won’t change?”
Why does “what won’t change” matter more? Because as Bezos advises, you can build a business on ideas that won’t change.

So for our 2020 Trends, we’ve identified 5 ideas that won’t change and that you can count on for the next decade:

  1. The Need To Be Contrarian And Right: Learn why personal and professional success requires betting against the crowd.
  2. The Cash Flow Funnel: Learn how to flip the funnel and align marketing campaigns to future cash flows.
  3. The War On Brand: Learn about “The 60/40 Rule” and why brand advertising is the biggest driver of long-term growth
  4. The Rise Of Blockbuster Marketing: Learn how to use Disney’s “Franchise Formula” to monetize content
  5. The Death Of Hyper-targeting: Learn why narrow targeting hurts your business and why to “target the category” instead

Join Jon and Peter as they discuss each trend and show you how to apply these 5 timeless trends to beat your competition.

 

When

10 September 2020

2.00pm-3.00pm

Where

Webinar hosted via Zoom

Presenter

Various speakers

Contact

Rachel Bowers

rachel@mii.ie

Price: Members | €15
Non-Members | €25

Register

Speakers

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Jon Lombardo

Global Lead, B2B Institute at LinkedIn

Jon is a Global Lead at the B2B Institute at LinkedIn, where he researches how brand marketing contributes to  cash flows. Jon tries to bring an “outside-in” approach to marketing, looking to apply mental models  from other disciplines — The Lindy Effect and The Contrarian Matrix being favorites — to marketing. Prior to LinkedIn, Jon led GE’s Social Media Center of Excellence, where he focused on commercial efforts across major social platforms.
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Peter Weinberg

Global Lead, B2B Institute at LinkedIn

Peter is a Global Lead at LinkedIn’s B2B Institute, working with experts around the world to research B2B marketing effectiveness. He has worked at LinkedIn for over 7 years in a variety of roles.