Webinar – Mintel Big Conversations: Nature Vs Science
How can the food & drink industry use and ‘sell’ science to meet sustainability demands?
The Marketing Institute would like to invite you to join our Live Webinar presentation in partnership with Mintel.
This year, Mintel’s Big Conversation explores the relationship between science and nature, using the latest data to forecast how it will play out in consumers’ lives between now and 2030.
Over the next ten years, the global food and drink industry will need to transform if it is to meet the demands of a sustainable planet. Scientific and technological advances are instrumental in helping to make the food and drink industry more sustainable. But modern consumers are skeptical of science and are seeking more natural – rather than synthetic – solutions.
We will examine how the industry can ‘sell’ consumers on science, focusing on three key areas where science will transform sustainable practices: packaging, agriculture and ingredients.
Please note: registration for this webinar closes on Monday 4th May at 6pm.
5 May 2020,10.00am - 11.00am
Webinar hosted via Zoom
Ed Bergen, Global Food & Drink Analyst at Mintel
Global Food & Drink Analyst at Mintel
Edward, in his role as Global Food & Drink analyst tracks global trends and innovation in selected categories, is a passionate speaker and provides insight driven analysis and bespoke presentations. Prior to joining Mintel, Edward worked for two of the UK’s largest retailers, Tesco and Morrisons, in various commercial roles.