Who Won Sponsorship Series 2021

Building on our successful collaboration over the past 6 years, the ONSIDE / Marketing Institute of Ireland ‘Who Won Sponsorship Series’ is back with an energetic and insightful look at the best sponsorship initiatives of summer 2021. This year’s virtual event will host some of Europe’s most innovative minds in sponsorship, and celebrate the success and creativity of stand-out sponsorships in an engaging round of talks and discussions.

While sponsorship’s recovery from the pandemic impact is evidenced in deal doing doubling in H1 2021 vs. 2020, new rules have emerged among the players in action this summer. A wave of new sponsor brands are filling gaps including scale-up businesses looking to grow beyond word of mouth to build familiarity and trust fast.  Brands and rightsholders looking for a roadmap to the next round of sponsorship’s evolution will take lessons from this summer’s activities.

Speakers will be announced in the coming weeks.​

Join us for the Who Won Sponsorship Series 2021 on October 21st at 10am.

21 October 2021,10AM-12:30PM




Various presenters


Monica Hallinan



Members: €35 Non-Members: €60