Over The Rainbow: 5 Guiding Principles on How to Create Impactful Campaigns & Avoid Rainbow Washing

The National Marketing Competency Framework defines the critical skills, knowledge and abilities that must be mastered by marketing professionals in Ireland.

The “Big Time” Who Won Sponsorship Series 2024 was a huge success, bringing together industry leaders, top brands, and athletes for a day of inspiring insights and actionable strategies.

This Friday 11 October, join us for the 12th anniversary of Focus Ireland’s Shine A Light, proudly supported by Bord Gáis Energy. This annual event is a nationwide sleep out raising awareness and funds for Focus Ireland, the national organisation tackling homelessness in Ireland.

The MII Rise & Shine Breakfast Series: Marketing Horizons: Navigating Future Trends: Sustainability Webinar took place on Thursday, 20th June. Click here to view the recording of the webinar.

The MII Education & Training Open Day Webinar took place on Wednesday, 15th of May. A recording of the webinar can be viewed above.

View the recording of our latest Webinar, Performance Dynamics: Balancing Efficiency & Innovation’ which took place on Thursday 18th April 2024 as part of MII’s Rise & Shine Breakfast Series, in partnership with Pinterest.

View the recording of our latest Webinar, Performance Dynamics: Balancing Efficiency & Innovation’ which took place on Thursday 18th April 2024 as part of MII’s Rise & Shine Breakfast Series, in partnership with Pinterest.

Dr Michael Wu discusses the future of marketing at DMX 2024 and highlights the best practices in GenAI Marketing for Irish marketers today. The presentation is available to download in PDF.

Industry leaders gathered to discuss insights from the 2024 Salary and Market Insights Survey. We explored salary trends, industry benchmarks and emerging career trajectories. Our panel included Claire Cadogan, Fáilte Ireland & David Slattery, Pinergy.

View the recording of the Get Ready For The Digital Markets Act: Webinar, which took place on Thursday 15th 2024 as part of MII’s Rise & Shine Breakfast Series in partnership with Jellyfish.