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    MII AIM Awards 2026

    Explore this year’s AIM Awards, including categories, entry details, and key dates.

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    Browse past winners and see the work that has shaped Ireland’s marketing industry.

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Strategic Digital Marketing

Microcredential (Level 8) in Partnership with TU Dublin

6 Weeks | Online | Register interest for Spring 2027
Learn More
CMOSUMMIT26

MII CMO Summit 2026

October 7th | 8:30 - 14:00 | EY, Wilton Park, Dublin
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Sponsorship Masterclass 2026

Thursday 26th November

MII x ESA Ireland
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Professional Services

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MII National Marketing Professional Services
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Behind The Win - MII AIM Awards 2026

Explore the ideas, insights and results behind award-winning marketing.
Explore The Wins

The webinar series designed for busy marketers. Grab your lunch and join us for 30 minutes of practical learning.​

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Competency: Responsible Marketing
Data Protection For Marketers in the Age of AI
Steven Roberts
Artificial Intelligence tools and platforms are being widely adopted within marketing. In this Lunch & Learn webinar, data protection author Steven Roberts outlines the privacy challenges posed by AI technologies and the steps marketers can take to ensure their business is compliant. With practical tips and guidance this webinar is ideal for marketing teams of all sizes
Thu October 22 | 12:30 - 13:00 | Online

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With a wide range of courses available for marketers at every career stage, MII offers professional qualifications for ambitious marketers. 

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Deirdre Wafer

EMEA and LATAM Insights Manager, LinkedIn

☆☆☆☆☆ Rated 5 out of 5

“MII is the centre of excellence in terms of qualifications and lifelong marketing learning, elevating the overall profession of marketing and offering a range of opportunities to build marketing expertise & rewards and recognises excellence through its activities.”

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Country Director, Large Customer Sales, Google

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MD, Homes, AIB

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“Our Corporate Partnership with the Marketing Institute is at the centrepiece of all we do in terms of our career development, career progression and establishing networks for our teams.”

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Why Marketing Briefs Still Fail
We are proud to partner once again with Alternatives to deliver this insightful report, packed with key trends on careers in marketing, hybrid and flexible working, DE&I, salaries, and benefits.
MII/Alternatives: Marketing Workforce Report 2026
We are proud to partner once again with Alternatives to deliver this insightful report, packed with key trends on careers in marketing, hybrid and flexible working, DE&I, salaries, and benefits.
MII AIM Awards 2026 Entry Webinar
Watch our 2026 MII AIM Awards Webinar with 2025 Small Business Winnerr Liz Yeates, CEO – Marie Keating Foundation & 2025 B2B Marketing Award, Donal Harte, Head of Marketing at...
The Economic and Social Impact of Marketing in Ireland
Marketing Contributes €16.5 Billion to the Irish Economy and Supports Over 117,000 JobsWe have published the first comprehensive analysis of the economic and social impact of marketing in Ireland, revealing...
MII AIM Awards 2026 Masterclass Webinar
Watch our 2026 MII AIM Awards Masterclass Webinar with 2025 Emerging Talent Winner, Liam El Sibai, Senior Brand Manager at Diageo Ireland & 2025 Gradam Margaíochta le Gaeilge Winner, Nathan...

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26 November 2026

Sponsorship Masterclass 2026 – MII x ESA Ireland

07 October 2026

MII CMO Summit 2026

24 November 2026

MII AIM Awards 2027 Pre-Launch Breakfast

22 October 2026

MII Lunch & Learn – Data Protection For Marketers in the Age of AI

The webinar series designed for busy marketers. Grab your lunch and join us for 30 minutes of practical learning.​ Running throughout the year, each Lunch & Learn explores a different topic shaping the marketing profession today – from emerging trends to real-world challenges. Our speakers bring hands-on experience, sharing practical...

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The-Housing-Agency_Colour_300dpi_219mm_excl_area
The Housing Agency
Head of Communications and Stakeholder Engagement
€82,595 PA
Closing: Oct 14
Dublin

Upcoming Education Courses

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Postgraduate Diploma

Management and Marketing

In just 12 months, our Postgraduate Diploma in Management and Marketing from TU Dublin can help you refine your management acumen and marketing insights, setting...
  • Part Time, Evenings, 12 Months
  • Hybrid Course
  • 90/100% Springboard+ Funded
  • Register your interest for 2027/2028

Executive Diploma

ESA Diploma in Sponsorship 2026

The ESA Diploma in Sponsorship is one of the industry’s leading professional qualifications for anyone shaping sponsorship strategy, partnerships, and brand impact. This scholarship is...
  • Part Time
  • Online Course
  • £3,495 GBP
  • January 2026 - Applications are closed

Microcredential (Level 8)

Strategic Digital Marketing

This course is a 6-week online Strategic Digital Marketing course to unlock the secrets of digital marketing.
  • Part Time, Evenings, 6 Weeks
  • Online Course
  • €1500

Upcoming Training

View Upcoming Training
Coming Soon - AI Literacy Course & Certification
Professionally recognised AI literacy certification AI is rapidly becoming part of everyday work across marketing and business. As its use grows, professionals need the knowledge, judgement and confidence to use AI effectively, responsibly and appropriately.   The AI Literacy Certification is designed specifically for professionals working across marketing, communications, digital, customer experience, sales and commercial roles. The programme also supports organisations in meeting the AI literacy expectations of Article 4 of the EU AI Act, helping ensure employees and others working with AI systems have an appropriate level of AI literacy. What You’ll Learn Understand how AI works and where...
  • Self-paced
  • Online Course
Coming Soon: AI Masterclass
What You’ll Learn By the end of the session, participants will be able to:  Understand why briefs fail in practice, even when templates and processes exist  Use AI to clarify strategy, priorities, and assumptions before briefing begins  Build a shared, grounded evidence base to speed up brief creation  Use AI to stress-test briefs and briefing inputs before sharing them  Apply AI responsibly when working with transcripts and sensitive context    The session blends hands-on exercises and practical demonstrations. Exercises are designed to work across different AI platforms and focus on transferable capabilities.  Who Should Attend? This course is designed for: ...
  • In-Person | Dublin
TBC
Measuring What Matters: Proving the Commercial Impact of Sponsorship
ESA Ireland x MII – Sponsorship Masterclass 2026 Measuring What Matters – Proving the Commercial Impact of Sponsorship Thurs 26th November 2026 | ESB Head Office, Fitzwilliam ST Lower, D2 The ESA Ireland x MII Sponsorship Masterclass will take place on Thursday, 26 November 2026, bringing together Ireland’s sponsorship and marketing community for a practical session focused on measurement, effectiveness and commercial impact. Shaped by feedback from the marketing and sponsorship community, this year’s masterclass responds to a clear interest in how sponsorship can be measured more effectively and connected to meaningful business outcomes. Practical, evidence-based and highly interactive, the...
  • Full Day
  • In-Person | Dublin

News

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Michelle Spillane Named MII National Marketing Champion 2027
29 September 2026
Michelle Spillane has been revealed as Marketing Institute Ireland (MII) National Marketing Champion 2027, recognising her longstanding contribution to marketing excellence, business and leadership, alongside proven innovation and contribution to the wider business and marketing community.
Marketing Institute Ireland announces CEO departure
The Board of Marketing Institute Ireland today announced that Shane McGonigle has resigned as Chief Executive Officer.
FUEL launches Commotion, a new framework for building brand movements
FUEL has unveiled Commotion, a new strategic framework designed to help brands create experiences that generate lasting engagement and community rather than one-off moments of attention.
FIFA World Cup 2026: RTÉ Delivers Record Digital Audiences Across Broadcast and Streaming
RTÉ's coverage of the FIFA World Cup 2026 is demonstrating the growing importance of integrated, multi-platform broadcasting, with record-breaking audiences across television, streaming, social media and audio.Between 11 and 28...
Mediahuis Ireland acquires IMAGE Media, expanding its reach into premium consumer and business audiences
Photo Mediahuis 8SH | Pictured L-R Clodagh Edwards, CEO IMAGE Media, Doireann Murray Chief Revenue Officer IMAGE Media, Sheena Peirse, CEO Mediahaus Ireland, Karen Preston Chief Commercial Officer Mediahuis Ireland...

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