FIFA World Cup 2026: RTÉ Delivers Record Digital Audiences Across Broadcast and Streaming
RTÉ's coverage of the FIFA World Cup 2026 is demonstrating the growing importance of integrated, multi-platform broadcasting, with record-breaking audiences across television, streaming, social media and audio.Between 11 and 28 June, football fans generated 9.2 million streams on RTÉ Player, already exceeding the platform's total streaming figure for the entire 2022 FIFA World Cup. During the same period, live television coverage on RTÉ2 and RTÉ2+1 reached 2.9 million unique viewers, highlighting the continued strength of free-to-air broadcasting alongside digital consumption.The figures illustrate how audiences increasingly engage with major sporting events across multiple channels, offering valuable lessons for marketers seeking to...
