News

In the current climate, there is much hype about generative AI (GenAI) and large language models (LLMs). But what happened to all the technologies that were hyped up before GenAI?...

Sharon Walsh, MD of Heineken Ireland is the new Irish National Marketing Champion. The announcement was made at the prestigious Marketing Institute Ireland’s CMO Summit, held today at Meta’s HQ...

Future Proof Insights and Amárach Research Partner To Launch The PRIZM+ Ad Testing Solution Future Proof Insights and Amárach Research have partnered to develop PRIZM+, a unique ad testing solution...

25th June 2024. Image credit: James Crombie Allianz announced as official broadcast sponsor for RTÉ’s coverage of the 2024 Olympic and Paralympic Summer Games RTÉ has today announced Allianz as...

June marks Pride Month, a time when people come together and celebrate diversity as well as show support for the LGBTQ+ community. MII recognises and supports our members, colleagues, friends,...

Verve, a trailblazing leader in the events and brand experience industry, is thrilled to announce its official certification as a B Corporation (B Corp). This certification underscores Verve’s commitment to...

16th May 2024 MII All-Ireland Marketing Awards Introduce Prestigious Grand Prix Award Marketing Institute Ireland (MII) is delighted to announce an exciting development for the 18th annual MII All-Ireland Marketing...

Wolfgang Digital’s newly elected employee reps with CEO Alan Coleman (l-r) Chris Bury, Alan Coleman, Rob Beirne, Shreya Barua, Ian Booth, Stephen Murphy, and Niamh O’Doherty.AdWorld.ieWolfgang Digital has become the...

Out-Of-Home Advertising is the 'most sustainable Ad platform' AdWord.ie and James Byrne, Marketing Manager, PML Group.OOH produces the lowest amount of carbon emissions per impression compared with other major media...

Marketing using the Irish language has been proven to give firms a competitive edge A recent survey conducted by Amárach with Gaelchultúr revealed that 73% of consumers assumed a product...

Social CEO 2023 Report Stephen van Rooyen, Sky UK & Ireland has emerged as the most influential leader on social media in Ireland, according to the fourth Social CEO 2023 Report released...

PML Group Expands Sustainable Solutions PML Group, Ireland’s largest Out of Home (OOH) agency, has expanded its sustainable solutions to all classic roadside campaigns in Ireland, as part of its...