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The Economic and Social Impact of Marketing in Ireland
Marketing Contributes €16.5 Billion to the Irish Economy and Supports Over 117,000 JobsWe have published the first comprehensive analysis of the economic and social impact of marketing in Ireland, revealing that marketing contributes €16.5 billion annually to the Irish economy and supports more than 117,000 jobs. The findings of the research, which was conducted by Amárach Research, positions marketing as a vital pillar of Ireland’s economy and it is comparable in scale to major sectors such as construction and tourism.Click here to download a copy of the full reportThe economic analysis conservatively estimates that a minimum of €4.4 billion is directly...
Plant your brand at the heart of one of Ireland’s most beloved festivals
Bord Bia Bloom will celebrate its landmark 20th year in 2026, a momentous milestone for one of Ireland’s most iconic outdoor festivals. What began as a celebration of Irish horticulture...
Creative Technology Ireland (CT Ireland) – Member Mention of the Month
In a world where experiences define brands, Creative Technology Ireland (CT Ireland) helps marketers turn events into unforgettable stories.
Vodafone Ireland announced as official broadcast sponsor of RTÉ’s coverage of the Women’s Rugby World Cup 2025
RTÉ Commercial has announced Vodafone Ireland as the official broadcast sponsor of the Women’s Rugby World Cup 2025 on RTÉ. The 10th Women’s Rugby World Cup takes place from August...
Paddy Power Comedy Festival Returns to Iveagh Gardens
Paddy Power Comedy Festival returns to the lush surroundings of Iveagh Gardens in Dublin from Thursday, July 24th to Sunday, July 27th, 2025.
MII AIM Awards 2025 Panel: ESA Sponsorship Event
Last week, the European Sponsorship Association (ESA) brought its Ireland annual flagship event to Dublin’s iconic Aviva Stadium, in association with Levy Ireland. The Marketing Institute Ireland (MII) was proud...
Glanbia Performance Nutrition and Opinions scoop top prize at MII All Ireland Marketing Awards
Glanbia Performance Nutrition in partnership with research company Opinions scooped the Grand Prix at the Marketing Institute Ireland (MII) All-Ireland Marketing Awards.
RED C Research Announces Leadership Transition in Ireland as Co-Founder Sinead Mooney Retires After 22 Years
RED C Research, a premier provider of research-based consultancy services, today announces the retirement of Co-Founder and Managing Director Sinead Mooney at the end of May this year, after 22...
Nuachtlitir Thráchtála RTÉ: Your Guide to Irish Language Advertising
RTÉ Commercial’s Nuachtlitir Thráchtála is a brand a new resource designed specifically for Irish language advertisers.
FUEL announces four new directors as part of experience and entertainment group’s growth
FUEL, one of Ireland’s leading experience and entertainment agencies, has announced four senior appointments. With headquarters located on Dublin city’s Camden street, Steven Courtney joins FUEL as director of content,...
Marketing Institute Ireland (MII) Officially Launches All Ireland Marketing (AIM) Awards 2025
Dublin, December 10th, 2024 – The countdown to the prestigious MII All Ireland Marketing Awards 2025 has officially begun. Now in its 19th year, the MII AIM Awards, organised by...
Red C Research Triumphs with Grand Prix at 2024 Research Excellence Awards
Red C Research won the Grand Prix at the annual Research Excellence Awards, hosted today at the Shelbourne Hotel during the Marketing Society’s annual Christmas lunch.
Legacy Communications Crowned Agency of the Year at ICCO Global Awards
On Wednesday night, Legacy Communications, a leading Irish communications agency and a valued member of Marketing Institute Ireland, emerged victorious in the highly competitive Small/Medium Agency of the year category...

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