Insights

The National Marketing Competency Framework defines the critical skills, knowledge and abilities that must be mastered by marketing professionals in Ireland.

The “Big Time” Who Won Sponsorship Series 2024 was a huge success, bringing together industry leaders, top brands, and athletes for a day of inspiring insights and actionable strategies.

This Friday 11 October, join us for the 12th anniversary of Focus Ireland’s Shine A Light, proudly supported by Bord Gáis Energy. This annual event is a nationwide sleep out raising awareness and funds for Focus Ireland, the national organisation tackling homelessness in Ireland.

The MII Rise & Shine Breakfast Series: Marketing Horizons: Navigating Future Trends: Sustainability Webinar took place on Thursday, 20th June. Click here to view the recording of the webinar.

Industry leaders gathered to discuss insights from the 2024 Salary and Market Insights Survey. We explored salary trends, industry benchmarks and emerging career trajectories. Our panel included Claire Cadogan, Fáilte Ireland & David Slattery, Pinergy.

The MII Education & Training Open Day Webinar took place on Wednesday, 15th of May. A recording of the webinar can be viewed above.

View the recording of our latest Webinar, Performance Dynamics: Balancing Efficiency & Innovation’ which took place on Thursday 18th April 2024 as part of MII’s Rise & Shine Breakfast Series, in partnership with Pinterest.

View the recording of our latest Webinar, Performance Dynamics: Balancing Efficiency & Innovation’ which took place on Thursday 18th April 2024 as part of MII’s Rise & Shine Breakfast Series, in partnership with Pinterest.

Dr Michael Wu discusses the future of marketing at DMX 2024 and highlights the best practices in GenAI Marketing for Irish marketers today. The presentation is available to download in PDF.

Industry leaders gathered to discuss insights from the 2024 Salary and Market Insights Survey. We explored salary trends, industry benchmarks and emerging career trajectories. Our panel included Claire Cadogan, Fáilte Ireland & David Slattery, Pinergy.

View the recording of the Get Ready For The Digital Markets Act: Webinar, which took place on Thursday 15th 2024 as part of MII’s Rise & Shine Breakfast Series in partnership with Jellyfish.

Industry leaders gathered to discuss insights from the 2024 Salary and Market Insights Survey. We explored salary trends, industry benchmarks and emerging career trajectories. Our panel included Claire Cadogan, Fáilte Ireland & David Slattery, Pinergy.

MII AIM Awards Breakfast Launch took place at Dentsu Ireland’s office on Thursday 7th December. A recording of the event can be found here where the panel gave their insights into how best to optimise your entry to increase your chance of winning an award.

Dentsu and urbanmedia released the third phase of Sound Affects research on Thursday November 9th, a bi-yearly study focusing on the impact AI will have on audio in Ireland. This research included an experiment with six consumer groups looking at perceptions of, and engagement with, Artificial Intelligence (AI) as well as a nationally representative listening attitudes and behaviour survey.

A panel discussion was held featuring representatives from Diageo, Idiro and Alice PR. The conversation was focused on people, technology, and how they intersect to drive progress.

Grainne Wafer, Global Director at Diageo, spoke about leadership in the context of the challenges that businesses are currently facing. She spoke about qualities such as focus, precision, empathy, inclusion, experimentation, and failure that are important for leaders today.

Marketing Institute Ireland hosted an insightful and informative panel, part of the Rise + Shine Breakfast Series, discussing the paramount importance of employer branding. The panel was composed of credible experts from esteemed organisations, Alternatives, Kellogg’s, and Indeed.

How we built an effective “Employee Value Proposition” to further shape and build our culture for our employees, and to attract future talent. Presenters • Tracy Murphy – Senior Director, Salty Snacks • Jenn Carkner – Senior Director, Kellogg Breakfast • Sinead Collins – HR Director Category

What do Einstein, Darwin and AI have in common? You’d be forgiven for thinking it sounds like the beginning of a bad joke. In fact, all three were mentioned in presentations at the recent MII DMX

At a recent MII event, we became hyper-fixated on hyper-fatigue while hearing the steeling statistics and future forecasts set to impact consumers for years to come as described by Brian O’Connor from Mintel.