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Marketing Training

Short courses designed to help you get ahead

Upcoming Training Courses

Develop and refine your expertise with our range of professional micro credential courses designed to build core competencies from the MII National Marketing Competency Framework and associated marketing skillsets. These courses are tailored to equip you with practical knowledge and tools to excel in the fast-paced world of marketing. 

AI Masterclass in Copilot
Copilot for Microsoft 365: Practical AI for Marketers Unlock the full potential of Copilot for Microsoft 365 and transform your marketing productivity, creativity, and strategic insights. This hands-on, practical course is specifically designed for marketers seeking clear, actionable guidance on integrating Copilot for 365 into their everyday workflows. Through step-by-step demonstrations and tailored marketing examples, you’ll quickly build confidence and proficiency in using Copilot’s powerful generative AI capabilities. What you’ll learn Practical prompt frameworks that improve accuracy, consistency, and relevance in marketing work. When and how to use Copilot Agents for research, analysis, structured feedback, and content support How to...
  • In-Person Course
February 12th 2026 - Dublin

About MII Training

Training from MII is developed and delivered in conjunction with a range of professional trainers and training companies, depending on the course content. Training is usually delivered virtually but can also be provided in an in-person setting. Our training programmes are built around our core marketing competencies to ensure that your skillset is developed to meet the needs of dynamic businesses operating in today’s environment. 

If you are interested in developing a bespoke training programme for your business, please contact us directly here. 

Orla Mitchell

Prior to her board career, Orla worked with WaterWipes between early 2020- end 2022. As CEO and board member she with her exec team implemented a 3-year strategy that more than doubled the business with the brand now a top global brand leader in all its key markets including the U.S. An Irish founder owned global success story the WaterWipes brand, as the world’s purest baby wipe has disrupted the wipes category with exponential growth in multiple geographies globally.

Until May 2019 Orla was Global President of Gum & Mints at Mars Wrigley Confectionery, a subsidiary of Mars, Incorporated. She led the Business Strategy, Global Innovation pipeline, Strategic P&L, capital program and Brand strategy for a Portfolio of Globally famous gum and mints brands including Orbit Extra, 5, Doublemint and Juicy Fruit to name but a few. She was also a member of the Mars Wrigley Leadership Team and Strategy team (a sub-team of the Leadership team responsible for Global Segment strategy).


Prior to this role she held the position of Chief Marketing Officer for Wrigley preceding the integration of the Mars Confectionery businesses. Orla was with Mars for 18 years in several different roles, and her business and marketing expertise across multiple regions make her a highly experienced strategic and marketing resource. Before joining Wrigley, Orla served as the CMO for Mars Global Food, where she promoted marketing excellence across the company’s global good business and helped create a strategic growth agenda.

Prior to that, she was the European Marketing Director for Mars Foods Europe, where she was responsible for marketing Mars’ sauce brands in Europe. Orla began her time with Mars as the Marketing Director of Petcare for Mars Ireland and has moved up in the Marketing function since then. Orla has a passion for developing sustainable business legacy and growth strategies and has led several business turnarounds during her career to date. She is also very experienced in developing iconic and multi award winning communications campaigns.

Patrick Kennedy | Pinterest

Patrick is a marketing scientist with 15 years experience helping brands turn rigorous measurement into growth—across brand and performance, and from SMBs to Enterprise.

 

Today he leads Global Scaled Measurement at Pinterest, where his team develops measurement thought leadership, partners with product to validate new ad solutions, and builds the education and tooling that make effective decisions repeatable at scale.

 

Previously, at Meta he managed marketing science teams that supported more than 6,000 clients and agencies across EMEA, developing expertise in first- and third‑party experimentation and scalable learning programs. His experience also spans retail analytics at dunnhumby, integrating attitudinal and behavioral data from a 10,000‑shopper panel to drive actionable insights.

 

His career started out at Amárach Research, where he conducted quantitative and qualitative research in partnership with some of Ireland’s best known brands.

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