Marketing Training

Professionally recognised AI literacy certification AI is rapidly becoming part of everyday work across marketing and business. As its use grows, professionals need the knowledge, judgement and confidence to use AI effectively, responsibly and appropriately.   The AI Literacy Certification is designed specifically for professionals working across marketing, communications, digital, customer experience, sales and commercial roles. The programme also supports organisations in meeting the AI literacy expectations of Article 4 of the EU AI Act, helping ensure employees and others working with AI systems have an appropriate level of AI literacy. What You’ll Learn Understand how AI works and where...

MII x ESA Sponsorship Masterclass 2026 Save the Date: Thurs 26th November 2026 The ESA x MII Sponsorship Masterclass 2026 will take place on Thursday, 26 November 2026, bringing together Ireland’s sponsorship and marketing community for a practical session focused on measurement, effectiveness and commercial impact. Shaped by feedback from the marketing and sponsorship community, this year’s masterclass responds to a clear interest in how sponsorship can be measured more effectively and connected to meaningful business outcomes. Practical, evidence-based and highly interactive, the session will explore what best-practice sponsorship measurement looks like, the KPIs that matter most to senior leaders,...