Marketing Training

AI Masterclass in Brief Writing This is a two hour, platform agnostic course designed for marketing professionals who already use AI tools and want to apply them more deliberately to one of the most fragile points in marketing work – the ability to write a solid brief and give clear direction.   Rather than focusing solely on writing better briefs faster, the course combines efficiency gains with improving the thinking and alignment that happen before a brief is written, helping participants save time while raising the quality of briefs.   What You’ll Learn By the end of the session, participants will be able to:  Understand why briefs...

AI Masterclass in CoPilot for Microsoft 365 Unlock the full potential of Copilot for Microsoft 365 and transform your marketing productivity, creativity, and strategic insights. This hands-on, practical course is specifically designed for marketers seeking clear, actionable guidance on integrating Copilot for 365 into their everyday workflows. Through step-by-step demonstrations and tailored marketing examples, you’ll quickly build confidence and proficiency in using Copilot’s powerful generative AI capabilities.  Led by Karen Howley, Generative AI Trainer & Consultant, the course equips you with the skills and confidence to integrate CoPilot into your daily marketing activities, from copywriting and content planning to email campaigns and audience segmentation. ...

AI Masterclass in ChatGPT A hands-on, practical course to help marketers use ChatGPT with confidence and impact  Artificial intelligence is changing how marketers work, and ChatGPT is leading the charge. This practical course is designed to help marketing professionals get hands-on with ChatGPT, using it to generate ideas, speed up workflows, and enhance creative and strategic output.  Led by Karen Howley, Generative AI Trainer & Consultant, the course equips you with the skills and confidence to integrate ChatGPT into your daily marketing activities, from copywriting and content planning to email campaigns and audience segmentation.  Whether you’re a beginner or already...