Course starts 26th of September, 2023
Overview
Obtain a level 8 CPD Award in 12 weeks with our Executive Diploma accredited by Technological University Dublin.
You will learn from experts over 14 evening sessions, once a week. The programme will cover topics such as Social Media, Analytics, Email Marketing and Sustainability. You will develop a strategic digital marketing plan for a company of your choice to apply all the knowledge gained in a relevant scenario for you.
Who is it for?
Our Executive Diploma in Strategic Digital Marketing is designed for marketing professionals who wish to develop an expertise in innovative digital marketing strategy. The programme is suitable for marketers of all levels of expertise. A background in marketing, or current employment in a role with marketing is a suggested benefit.
The Award
The course is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and is accredited by TU Dublin, a member of the European University Association.
Pricing
€2000 for non-members MII
€1650 for members MII
Members of MII can use training credits on this diploma, contact ellen@mii.ie.
Easy Instalment Payment Plan Option
We offer an Instalment Payment Plan, allowing you to spread the course fee over three easy instalments. There is an administration fee of €50 payable with your first instalment if you choose this option.
Contact ellen@mii.ie for more information.
How to enrol?
Go to My MII in the top right hand corner. Login, or Register to create an account
[Note creating an account does not automatically make you a member or generate any fees]
Go to ‘Events and Training’, and select ‘Executive Diploma in Strategic Digital Marketing’.
Here you can check out to pay for your enrolment.
Please pay the enrolment fee before the start of the programme on the 26th of September.
You can pay by credit card or via EFT by creating an Invoice.
Please email ellen@mii.ie if you have any questions.
Introduction information will follow once you have registered your enrolment.
Register your interest using the form below. A member of our team will be in touch.
Modules:
- Digital Marketing Strategy
- Social Media
- Search Engine Marketing: SEO
- Search Engine Marketing: PPC
- Conversion Rate Optimisation
- Data Strategy & Analytics
- Emerging Technology
- Performance-Based Digital Display Advertising
- E-Commerce
- Email Marketing
- Sustainability
- Innovation
Marketer Pathways Competencies:
Marketer Competencies
- Integrated Analytics
- Digital Marketing
- New Product Development
- Research
- Strategic Marketing
- Marketing Strategy
Business Competencies
- Planning & Prioritisation
- Organisational Awareness
- Decision & Judgement
People Competencies
- Relationship management
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
Thank you for organising everything for this course- I really enjoyed it; it exceeded my expectations and I learnt so much more than I thought I would. I thought the lecturers were brilliant also especially Colin Lewis and Dave Lenny.
Senior Marketing Executive, Avoca
"The course was very effective in informing and updating my knowledge n detail of the various aspects of digital marketing, and providing an overview of how it all pulls together, in addition to looking at future trends coming down the line and how there might be practical marketing opportunities in a not too distant future"
IBTS
I just wanted to say thanks also for a really brilliant course. I’ve worked in marketing for over 15 years and wasn’t sure going into it, how much I’d be learning. How wrong I was! The course has taught me so much and has really boosted my digital Marketing skills so thanks to you and all the lecturers for everything!
Marketing Manager, Toplines Murtaghs
There are a lot of courses out there in the market but I was so glad that I signed up to the MII Strategic Digital Marketing Executive Diploma course. I now have an agile strategic digital marketing plan for the next 6 to 12 months for our business and it has really opened my mind to new digital marketing possibilities to drive, nurture and convert more leads via the SOSTAC framework. A framework that works! Thanks MII & all the tutors involved throughout the course
Marketing Manager, we.trade
"Excellent course, superb insights, highly recommended. Taught by the very best in the business, this course deciphers the myriad of digital marketing opportunities into a structured framework that you can apply, step by step, to your brand or business. I would almost do it again just for the latest insights & future trends!"
JLL Ireland
"One area from DMEP that I really appreciated was the opportunity to network with small business owners, education practitioners as well the expert lecturers to understand how a good digital marketing programme can really transform the way marketing will change both today and tomorrow."
Head of Marketing, Private Banking at Bank of Ireland
"I have learned so much throughout, and gained valuable industry insight. It was really well organised, the lecturers were interesting and knowledgeable and the content was practical and already adding value to my everyday work life. Since I joined the course, I have been promoted within my company to Head of Digital Marketing for the UK and EMEA."
Marketing and Communications Manager, Colliers
