Contact us
account
Login

Shortlisting Underway

Calling Ireland’s Premier Marketers

The 2024 Marketing Institute Ireland, All Ireland Marketing (AIM) Awards are now open for entries.
Our mission is to find the very best marketers in Ireland across the multiple disciplines that encompass the marketing profession, from innovation & insights to brand strategy and international exporting. 

If you have a marketing programme that deserves to be recognised, rewarded and celebrated then enter now.

To win an AIM is a company wide accolade and not just about the Marketing Team. It raises the profile of the business and really is the epitome of “team work”; with lots of finger prints from across the company to deliver the compelling and resounding results. It is a wonderful reward for all the hard work done
Alison Hunter
Marketing Manager Premium and Accessible Lager, Heineken Ireland

Why should I enter the MII AIM Awards?

Recognition

It stands to reason that if the MII AIM Awards are the most prestigious in the country, then bringing one home to the business is the highest accolade for you, your team and the business. There is only one winner in each category, so the competition is tough, highlighting again the competitiveness and professionalism of you and your colleagues. An MII AIM Award is also recognised and prized outside your organisation and a sign of your expertise in marketing.

Personal and Business Brand Enhancement

Being associated with, shortlisted and or winning an MII AIM Awards is an opportunity to highlight your personal brand and that of your company. There is a significant amount of media exposure that comes with being shortlisted and or
winning an MII AIM Award and this is amplified further through our social media engagement, blogs or newsletters.

Increased Credibility / Seal of Approval

An MII AIM Award win or shortlisting is the national industry body endorsement of you and your business and an independent validation of your expertise and
excellence in the marketing profession.

Level the Playing Field

The MII AIM Awards are open to companies of all sizes and categories and the judging is designed to create a level playing field regardless of size of company or budget. Our emphasis is on recognising and rewarding the core competencies of the professional marketer, including strategy, insight and innovation.

Employee Motivation and Talent Attraction

The MII AIM Awards are the perfect opportunity to recognise the great work of you, your colleagues and your team. When the team are recognised nationally and by their peers for their work, it boosts morale, motivation and engagement. An MII AIM Award also highlights the high standard of your marketing practice and helps to attract new and outstanding talent as well as differentiating your company from the
competition.

Exposure and Networking

The MII AIM Awards offer multiple opportunities to network and meet with your professional peers, from our launch event on December 7 th when we will meet the Chairman of the jury, to informal discussions at various breakfast events over the next 6 months, to the sell-out gala dinner in May 2024. It’s the perfect opportunity to network while your success is celebrated.

Internal Recognition

Sometimes as marketers, our contributions can go unrecognised within the wider business functions. This is your chance to show your board of directors, your manager and your wider team that you are ranked at the very top of the marketing profession in Ireland.

Benchmarking

There is an incredibly high standard at the MII AIM Awards, with only one winner in each category and no second place. The time and effort invested in the application process is an opportunity to look at your business from a different perspective. Articulating how you stand out from the competition, when your competitors come from many different fields and industries, can help you gain a whole new perspective on your challenges and your strategies for success.

How do I enter the MII AIM Awards?

1

Make sure your membership is up to date!

If you are not already a member then don’t worry, joining is quick and easy and will mean you benefit from our reduced members entry fee!

Entries open on the 13th December so we strongly recommend you get in touch now and start reaping the rewards of an MII membership!

Become a member

2

Enter your details

Start by entering your company details and registering your interest. Your entry will then be saved, and you can login and edit right up until the final deadline of Thursday January 25th at 5pm GMT. Don’t be afraid to start slow and build on your entry gradually.

3

Review the award categories and select the best ones for you

Choose the category or categories that best apply to your case study. There are a range of categories and you are free to edit a submission to make it applicable to more than one category.

4

Submit your entry and make payment

Once you are ready to submit, we will process your payment by credit card.

MII Members benefit from an entry fee of €299 for all categories except the Small Business Award and Gradam Margaíochta le Gaeilge categories. The entry fee for these two categories is €50. 

Non-MII-Members must become a member before they can enter the awards. 

For more info on becoming a member, visit our membership page. Once you are ready to join, you can contact rose@mii.ie regarding individual memberships and cecilia@mii.ie for corporate memberships

Support with your MII AIM Award submission

If you have any questions at all about MII membership, the entry process, or the submission platform don’t hesitate to contact MII by email to Theresa@mii.ie. You may also find the answer in our FAQs below.

FAQs

For individual and corporate members, please visit our members page here

We’re glad you have decided to enter MII AIM Awards 2024 ceremony. Before you submit your entry form, we highly recommend you check when your membership expires and renew it as soon as possible. Entries will not be considered if the membership lapses before or on May 18th, the day of the award ceremony.

For Individual and Corporate membership-related queries please contact Rose and Cecilia at rose@mii.ie and cecilia@mii.ie respectively.

Alternatively, explore our individual and corporate memberships here

If you are unsure about your membership status, please contact rose@mii.ie regarding individual memberships and cecilia@mii.ie for corporate memberships.

Entry is by digital submission on our awards platform. 

Navigate here and click “enter now” under the relevant award category. You must be logged into your MII account to do so. 

Once you have visited the award platform and set up an account, you can submit entries to multiple categories from there if desired. 

Your entry should cover a marketing programme that has run during the calendar year 2023 i.e. 01/01/23 to 31/12/23. Please note that the campaign may have started in 2022 and may extend into 2024, but it must have been operational during 2023 to be valid.

For the purpose of this category, a Small Business is classified as having less than 50 employees and / or less than €10 million in turnover. In order to enter and win this category, you must meet this criteria.

Yes. As long as your work meets the criteria, you are eligible to enter as many categories as you choose. 

We have added a feature to make this process easier. By selecting the ‘copy’ feature, your entry will be duplicated. Then you can change the award category as required and make edits to tailor your submission to the new criteria. 

Yes, you may edit your entry up until the entry deadline of Thursday, January 25th at 5pm GMT. 

After this time, the portal will lock and further editing, or entries, will not be possible. 

Entry fees may be paid by credit card only and must be paid online at the time of submission. 

If your submission(s) have not been paid for at the close of entry, they may not be included for judging. 

Please note, a merchant fee will be applied to entries paid by Visa, Mastercard and American Express. These fees will be added to your total and outlined in the payment summary. 

If you still have questions, you can contact MII by email to theresa@mii.ie.

What happens next?

Once entries have closed, each submission is carefully scrutinised by a prestigious panel of marketing practitioners and experts. The entries are evaluated against a set of criteria specific to each award and a shortlist of finalists is chosen. The winners remain a closely guarded secret until the gala event, when the envelopes are opened!

You can read about the judging process in detail here

The shortlisted finalists will be published in the Irish Independent and posted on the MII website. Make sure you are ready to capitalise on this exposure!

Important dates for your calendar

Open for Entries: December 13th 2023
Closed for Entries: January 25th 2024
Shortlist Announced: March 14th 2024
Presentations by finalists: 8th April – 19th April 2024
Awards ceremony: Thursday 23rd May 2024 at Clayton Burlington Hotel

Please carefully note the entry deadline January 25th at 5pm, GMT.
This date is final and there can be no extensions granted. The submission platform will automatically close after the deadline to prevent any further entries.

2023 Winners

This website uses cookies to deliver a better user experience. For more information, please visit our Privacy Policy