What is the course about?
This MSc programme is a 12-month top-up programme, aimed at successful graduates of the Postgraduate Diploma with a 55% average.
Participants can personalise this programme by choosing relevant electives and design a dissertation project that builds their future career aspirations.
What will participants learn / achieve?
This MSc programme is a 12-month top-up programme, aimed at successful graduates of the Postgraduate Diploma with a 55% average.
Participants can personalise this programme by choosing relevant electives and design a dissertation project that builds their future career aspirations.
Who is it for?
The MSc in Marketing & Management is only available to students who complete the Postgraduate Diploma in Marketing and Management at the required level of 55% average.
Not sure if this applies to you? Email ellen@mii.ie for questions.
What is the programme USP ?
This top-up MSc programme offers non-business graduates an opportunity to continue their journey to an MSc in Marketing and Management. The programme builds on the skills and competencies which they have already developed on the Postgraduate Diploma, culminating in a final dissertation which gives students the opportunity to give absolute focus to their area or industry of choice.
Modules:
- Value Driven Strategic Marketing (10 ECTS)
- Digital Metrics (5 ECTS)
- Consumer Led Market Research (5 ECTS)
- Regulation & Governance (5 ECTS)
- Leadership & Strategy (10 ECTS)
- Campaign Planning & Budgeting (5 ECTS)
- Sales Management (5 ECTS)
In Semesters 2 & 3 students are required to complete a dissertation, which is the capstone of the programme and when completed it signifies their individual competence as a Marketing & Management researcher.
The dissertation enables students to conceptualise, develop and realise a significant piece of research, which is largely self-directed and self-motivated.
While building on the taught modules on the programme, especially the theoretical and methodological elements it will also offer an opportunity for students to focus in and specialise in a subject discipline and/or sector which may subsequently become a focus of future career aspirations.
Marketer Pathways Competencies
Marketer Competencies
- Customer Centricity
- Research
- Integrated Analytics
Business Competencies
- Project Management
- Planning & Prioritisation
- Action & Results
- Commercial Awareness
People Competencies
- Managing People
- Communications & Interpersonal Skills
- Conflict Management
The MII & TU Dublin Partnership Experience
The Marketing Institute was established in 1962 and is the professional body for marketers in Ireland. MII is committed to growing, developing and enhancing the marketing profession through a commitment to continued education and life-long learning.
Building on the distinguished past of DIT, TU Dublin is Ireland’s first technological university where students learn in a practice-focused environment with industry, enterprise and innovation at the heart of everything we do.
TU Dublin is aligned to the purpose of the MII, with its passion for life-long learning, collectively making an important contribution to the economic life of Ireland, enabling capacity building for the future.
The Marketing Institute and TU Dublin partnership ensures the optimal learning experience for students, with industry access and networking opportunities through MII, and academic robustness from TU Dublin, in essence the pracademic approach.
The MII & TU Dublin partnership education programmes have a culture that care for people, offer space for new ideas, relationships, networks and personal and professional development of all students.
Register your interest in the MSc in Management and Marketing
Please complete this short form and Ellen will be in touch shortly.
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
