What is the course about?

This MSc programme is a 12 month 30 ECTS top-up programme, aimed at successful graduates of the Postgraduate Diploma with a 55% average.

Participants are required to undertake an Online Research Methods (5 ECTS) module in Semester 1, combined with optional elective modules in Semesters 1 & 2.

Programme Code: TU361


What will participants learn / achieve?

All students on the programme are required to complete the ‘Research Methods’ module, which is currently being delivered online.

They are then asked to select other elective module(s) and encouraged to choose areas which are of interest to their future career development.

As a result students essentially design their own MSc programme, which is routed in their existing roles, industry sectors and/or future career ambitions.


Who is it for? Career stage?

Competency Career Stages 3 & 4

Mid to Senior Level

The MSc in Marketing & Management is only available to students who complete the Postgraduate Diploma in Marketing and Management at the required level (a 55% average required in the Postgraduate Diploma).


What is the programme USP ?

This top-up MSc programme offers non-business graduates an opportunity to continue their journey to an MSc in Marketing and Management. The programme builds on the skills and competencies which they have already developed on the Postgraduate Diploma, culminating in a final dissertation which gives students the opportunity to give absolute focus to their area or industry of choice.

20 September 2022,Part-time


Blended approach
TU Dublin,
Aungier Street,
Dublin 2




Sarah Strange


€3,850 €300 of which is paid directly to TU Dublin on acceptance of offer.


  • Value Driven Strategic Marketing (10 ECTS)
  • Digital Metrics (5 ECTS)
  • Consumer Led Market Research (5 ECTS)
  • Regulation & Governance (5 ECTS)
  • Leadership & Strategy (10 ECTS)
  • Campaign Planning & Budgeting (5 ECTS)
  • Sales Management (5 ECTS)

In Semesters 2 & 3 students are required to complete a dissertation, which is the capstone of the programme and when completed it signifies their individual competence as a  Marketing & Management researcher.

The dissertation enables students to conceptualise, develop and realise a significant piece of research, which is largely self-directed and self-motivated.

While building on the taught modules on the programme, especially the theoretical and methodological elements it will also offer an opportunity for students to focus in and specialise in a subject discipline and/or sector which may subsequently become a focus of future career aspirations.

Marketer Pathways Competencies

Marketer Competencies

  • Customer Centricity
  • Research
  • Integrated Analytics

Business Competencies

  • Project Management
  • Planning & Prioritisation
  • Action & Results
  • Commercial Awareness

People Competencies

  • Managing People
  • Communications & Interpersonal Skills
  • Conflict Management

The MII & TU Dublin Partnership Experience

The Marketing Institute was established in 1962 and is the professional body for marketers in Ireland. MII is committed to growing, developing and enhancing the marketing profession through a commitment to continued education and life-long learning.

Building on the distinguished past of DIT, TU Dublin is Ireland’s first technological university where students learn in a practice-focused environment with industry, enterprise and innovation at the heart of everything we do.

TU Dublin is aligned to the purpose of the MII, with its passion for life-long learning, collectively making an important contribution to the economic life of Ireland, enabling capacity building for the future.

The Marketing Institute and TU Dublin partnership ensures the optimal learning experience for students, with industry access and networking opportunities through MII, and academic robustness from TU Dublin, in essence the pracademic approach.

The MII & TU Dublin partnership education programmes have a culture that care for people, offer space for new ideas, relationships, networks and personal and professional development of all students.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.