- Brexit Impact Hits & Senior Gender Pay Gap Widens to €17,500
- Double digit percentage salary increases / Multi-nationals pay better
- Flexible working even more popular with Flex Generation
“The reality of Brexit and its possible impact, the emergence of a hyper competitive market for talent, the dominance of digital spend, fluctuating consumer sentiment, widening disparity between what men and women are paid for doing the same job and the enduring popularity of flexible working are some of the key factors influencing the marketing industry in Ireland”. That’s according to Sandra Lawler, Founder Director of Alternatives (www.alternatives.ie), Ireland’s No1 Marketing and Customer Talent solutions specialists commenting on the new Alternatives & Marketing Institute of Ireland 2019 Salary, Market Insights & Sentiment Survey, which provides a unique insight into Ireland’s Marketing industry.
Now in its sixth year and with over 1,000 respondents from the marketing, digital and customer community(see Editor’s Note), it takes an in-depth look at preparedness for Brexit, differences by company sector, size, career level and gender in areas including market sentiment, salaries and benefits in addition to the role and focus of the marketing function.