What is the course about?

Part of our stackable executive education offering, this 12 week Executive Diploma Finance for Marketers focuses on developing financial literacy and acumen, critical skills for the career development of marketing professionals.

It will introduce participants to the main financial concepts, including the analysis and application of financial and management accounting information, both of which can be applied to strategic management and marketing decisions. This Executive Diploma is a module on the Postgraduate Diploma in Management & Marketing. Class will run 6-7.30pm every Thursday Evening.

What will participants learn/achieve?

On completion of this module, the learner will be able to :

  • Understand and critically evaluate the financial information produced by the financial accountant.
  • Contribute in a meaningful way to management and marketing decisions based on the analysis of management accounting data.
  • Evaluate alternative sources of finances and assess investment possibilities along with working effectively to formulate decisions.

 

Who is it for? Career stage?

  • Competency Framework: Career Stages 2,3 &4
  • Mid to senior level
  • Prospective students will be those looking to step up in the business world.
  • Individuals seeking a career changer or are in the midst of a career review, and looking to progress to a more senior level will find this Executive Diploma of real value.

 

What is the course’s USP?

This diploma is delivered through a blended approach of lecturers, case studies and assignment work. The case studies used on this diploma, along students to stimulate discussions while analysing financial information.  This Executive Diploma is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.

What is the cost?

  • Member Price: €500
  • Non-Member Price: €750
  • Corporate Partnership Training Credit of €300 maximum can be used as payment for this course.
jobs lady career

Modules

  • Breakeven Analysis
  • Budgeting and Forecasting
  • Investment Appraisal
  • Sources of Finance for Businesses
  • Pricing Decisions and Strategies
  • Working Capital Management and Cash Flow

Marketer Pathways Competencies

Marketer Competencies

  • Strategic Marketing

 

Business Competencies

  • Commercial Awareness
  • Decision Making & Judgment
  • Making a Business Impact
  • Organisational Awareness
  • Risk Management

 

People Competencies

  • Negotiation Skills

An important note on accreditation

As the professional body for marketing in Ireland, the Marketing Institute recognises the importance of academic accreditation. That’s why we have teamed up with TU Dublin, Ireland’s largest marketing educator, to jointly operate this Executive Diploma programme. Accreditation speaks to a sense of public trust, as well as to professional quality.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.