How brands are effectively using social media to react to Covid-19

Webinar with Amy Tumelty, Social Media & Content Specialist at Creative Agency TBWA\ Dublin

With a global backdrop of such uncertainty, digital marketers are grappling to keep up with the needs and wants of their audience. While consumers adapt to societal changes, it has become more important than ever for digital marketers to react with relevant content that offers some sort of solution to their audiences’ problems.


Some brands have become champions of the proactive content space during the crisis, while others have failed to grasp what is really important to consumers. Cutting through the noise of Covid-19 comms is difficult but the key to success lies in providing your audience with content that resonates with what is happening around them. Throughout the webinar, we will discuss the need for digital marketers to use social media to react quickly through content creation and maintain audience relationships through community management.


Social Media & Content Specialist

Amy Tumelty

Amy Tumelty is a Social Media & Content Specialist at the Creative Agency TBWA\Dublin. Her role involves creating and implementing social media strategies, content creation, paid promotion and campaign analysis. Amy recently joined the lecturing team on the MSc Digital Marketing and Analytics, where she teaches social media and digital marketing from a practitioners perspective. Amy also has an MSc in Digital Marketing from TU Dublin.