St. Patrick’s Day has long been a source of inspiration to advertisers everywhere, and an opportunity to create innovative marketing campaigns. This year is no different, with some brands marking the anniversaries of their Paddy’s Day initiatives, and others taking on a fresh approach.

Jameson – Limited Edition Bottle

Jameson Whiskey has unveiled its much-anticipated limited-edition bottle, designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan), marking the start of the brand’s global St Patrick’s Day celebrations. Each icon on the label charts the familiar journey of friends all over the world, as they ‘join in’ on the day the world turns Irish.


Mc Donald’s – Golden Shamrock Shake

McDonald’s is celebrating 50 years of its minty green icon, the Shamrock Shake, and to celebrate launched a campaign for a chance to win the ‘Golden Shamrock Shake’ a replica of the iconic St. Patrick’s Day themed milkshake made of 18K gold and 150 precious stones, with 100% of the profits going to the Ronald McDonald Foundation.


Krispy Kreme – Doughnuts, Greenified!

Krispy Kreme’s St. Patrick’s Day campaign involves giving all their classic flavours a green twist in celebration of the day.


Tourism Ireland – Global Greening 10th Anniversary

Tourism Ireland is continuing on its campaign to turn the world green on St. Patrick’s Day, celebrating its 10th year of the Global Greening Campaign. The campaign aims to encourage people to think of Ireland as a holiday destination by having famous monuments and buildings around the globe lit up in green on 17th March.


Guinness US x Nick Offerman

Guinness US have teamed up with actor Nick Offerman to encourage people to ‘join the countdown’ to the merriest time of the year, with a series of ads entitled ‘It’s Beginning to Look a Lot like St. Patrick’s Day’.