David Field Appointed Interim CEO of the Marketing Institute of Ireland

Gerard O’Neill, Chairman of Amárach Research, takes up position of Chair of the Institute

The Marketing Institute of Ireland (MII) has appointed David Field as Interim CEO of the Institute, it was announced today.

Field, who has until recently served as Chairman of the Board of the Institute, has already stepped down from that position and the Board has appointed Gerard O’Neill, Chairman of Amárach Research, as Interim Chair of the MII, for a period of six months.

David Field is an independent strategic commercial, marketing and eCommerce consultant with extensive experience of supporting businesses and organisations to strategically analyse their brand and marketing assets and develop winning business, brand and marketing strategies that deliver on his clients’ commercial and brand objectives. He previously served as Commercial Trading Director at Eason, Marketing Director for Brown Thomas and Head of Marketing and Retail Development for Eason. Prior to that he held commercial and marketing positions with leading businesses such as Glanbia, Superquinn and Fresh, the good food market.

Gerard O’Neill, Chairman of the Marketing Institute of Ireland said: “The Board and I are very pleased to have someone of David’s calibre take up the role of CEO at this challenging time. He is a highly experienced, driven and capable business leader who brings extensive skills and experience to the role.

“As a longstanding member of the MII and as the outgoing Chairman, David has extensive knowledge and understanding of the Institute and the needs of our members, allowing him to hit the ground running to deliver on our priorities and those of our members. This was a key consideration for the Board, considering the significant challenges facing Irish marketing professionals, brands and businesses in the face of the COVID-19 outbreak.

“Under David’s leadership, the Institute’s priority now is to support our members to the best of our ability in these turbulent times and also deliver a long-term strategy, which will ensure that we can continue to deliver on our vision, ambition and member requirements now and into the future.”

About the Marketing Institute of Ireland

The Marketing Institute is the professional body for Ireland’s marketing people. It exists “to enable marketers to build great brands and great careers”. It does this by sharing best practice, insights and expert content, building the community of marketers, and aiding marketers in career progression. The three themes of content, community and career underpin all Institute activities. The Marketing Institute also owns and operates the All Ireland Marketing Awards, the CMO Summit, and DMX Dublin, Ireland’s largest marketing conference.