Webinar: The Conscious Consumer
A study into the motivational levers impacting consumers in Ireland
Today, consumers are more informed, more aware and more discerning when it comes to how they think about their purchasing and consumption. Not only are they increasingly changing behaviour for health and environmental impact reasons, but everything from gender equality and new product alternatives are changing how they behave and what they buy.
Electric scooters, vaping and even worries about gun control are now influencing our choices in Ireland. As marketers, it’s imperative to understand the drivers behind the behaviour of our consumers.
Dentsu Aegis Network conducted an extensive deep dive into these consumption levers and would like to invite you to a webinar in partnership with The Marketing Institute to share the learnings from this study. We look forward to sharing the work with you.
30 April 2020,1.30pm - 2.30pm
Speakers
Strategic Consulting Director at Dentsu Aegis Network
Dael Wood
Dael heads up strategic consulting at Dentsu Aegis Network. She has over 25 years working across three continents in various marketing consulting roles. She has worked with clients across multiple categories, delivering sustainable revenue growth through expertise in brand positioning, marketing and utilising data to uncover needs and insights.
Marketing, Category Director & Innovation Director GB&I: Kerry Foods
Dawn Spencer
Dawn is an experienced FMCG professional with over 18 years of achievement working on iconic brands in leading FMCG food and beverage businesses in the UK & IOI and Middle East. Dawn is currently heading up the Category & Marketing function in Kerry Foods Ireland and the Innovation function for the total branded business in across GB&I.
Research Lead: Dentsu Aegis Network
Claire O'Rourke
Claire is an experienced dual researcher with qualitative and quantitative research experience and a background in psychology. She has worked with a range of public and private sector clients and always seeks to explore the motivations and triggers, to look at predicting rather than just describing behaviour.
