Alan is a true competitor, one who has won and lost in the most extreme sport of the lot: ultra-cycling. He has competed in some of the world’s toughest endurance events, including the world-famous Race Across America. Alan doesn’t just talk about mental toughness, he lives it. Alan is the performance coach to world boxing champions Steve Collins and Johnny Ruiz as well as Olympian cyclist Ciaran Power and Olympian swimmer Nick O’Hare. Alan is recognised for his mentorship, entrepreneurial spirit and passion for strategy. He is known for his unique style of incorporating the winning strategies and tactics of his elite sport stars and applying them to his work with global brands such as Microsoft.