We have created this hub to provide a go-to place where you can find articles from our network and the wider web, useful resources and more to help you on your career journey, and to strengthen the marketing profession in Ireland. This research hub contains articles and resources from across the web on the most important trends in marketing today, from sustainability, to diversity and inclusion, you will find the information you need here.
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Happy reading!
Is the Advertising Industry the crux to a more sustainable era of consumerism?
Claire Hyland – Technological University Dublin
Claire Hyland is undertaking a post-graduate certification in Business Sustainability Leadership at TU Dublin. She is also head of The Youth Lab, at THINKHOUSE marketing agency.
Commentary: The Case for a Healthier Social Customer Journey
American Marketing Association
Consumers and Artificial Intelligence: An Experiential Perspective
American Marketing Association
Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets
American Marketing Association
Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behaviour
American Marketing Association
Marketing Agility: The Concept, Antecedents, and a Research Agenda
American Marketing Association
