Webinar – Marketing During and After the Challenge of Coronavirus
The coronavirus crisis is testing us all, but marketers need to think long-term and keep building their brands, protecting their staff and honouring their values.
Now is not the time to shy away from talking about customers and business, it may seem superficially mercantile to discuss brands, pricing and customer behaviour as we stare down the barrel of a pandemic. But the practical reality of global economic trade means that we need to market now for the good of all mankind. Join Mark Ritson in the discussion of our role in marketing during and after the challenge of COVID-19.
Please note: registration for this webinar closes on Wednesday 10th June at 4pm.
11 June 2020,12.00PM - 1.00pm
Webinar hosted via Zoom
Brand Consultant and Marketing Professor
Mark Ritson is a brand consultant and marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He has written a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBAs in Marketing and Brand Management.