The COVID-19 outbreak has dramatically impacted Ireland’s consumer market and will undoubtedly continue to do so for some time. As the health emergency is coming to an end and the pace of reopening accelerates, the latest research from Amárach considers the possible shapes of the recovery.

Consumers’ habits have changed, with 32% having shopped online because they were worried about Coronavirus and 41% having intentionally bought Irish products. Will these new habits stick as we slowly return to a relative normality?

The report also considers the key questions that organisations should ask themselves to ensure they stay relevant to their consumers, regardless of the shape the recovery takes.