New Series:
Trends for the Contrarian Marketer – Bet Your Business on These 5 Marketing Trends That *Won’t* Change
The Marketing Institute would like to invite you to join our New Series – The Marketing 5s, in this series, you will hear the “how-to” on certain marketing topics and are guaranteed to walk away with 5 key takeaways every time.
This presentation with Jon Lombardo and Peter Weinberg, Global Leads at the B2B Institute at LinkedIn will discuss: Trends For The Contrarian Marketer: Bet Your Business On These 5 Marketing Trends That *Won’t* Change.
Marketers always want to know: “what will change?” But, Jeff Bezos asks a more important question: “what won’t change?”
Why does “what won’t change” matter more? Because as Bezos advises, you can build a business on ideas that won’t change.
So for our 2020 Trends, we’ve identified 5 ideas that won’t change and that you can count on for the next decade:
- The Need To Be Contrarian And Right: Learn why personal and professional success requires betting against the crowd.
- The Cash Flow Funnel: Learn how to flip the funnel and align marketing campaigns to future cash flows.
- The War On Brand: Learn about “The 60/40 Rule” and why brand advertising is the biggest driver of long-term growth
- The Rise Of Blockbuster Marketing: Learn how to use Disney’s “Franchise Formula” to monetize content
- The Death Of Hyper-targeting: Learn why narrow targeting hurts your business and why to “target the category” instead
Join Jon and Peter as they discuss each trend and show you how to apply these 5 timeless trends to beat your competition.
10 September 2020,2.00pm-3.00pm
Speakers
Global Lead, B2B Institute at LinkedIn
Jon Lombardo
Global Lead, B2B Institute at LinkedIn
Peter Weinberg
Peter is a Global Lead at LinkedIn’s B2B Institute, working with experts around the world to research B2B marketing effectiveness. He has worked at LinkedIn for over 7 years in a variety of roles.
