New Series:

Trends for the Contrarian Marketer – Bet Your Business on These 5 Marketing Trends That *Won’t* Change

The Marketing Institute would like to invite you to join our New Series – The Marketing 5s, in this series, you will hear the “how-to” on certain marketing topics and are guaranteed to walk away with 5 key takeaways every time.

This presentation with Jon Lombardo and Peter Weinberg, Global Leads at the B2B Institute at LinkedIn will discuss: Trends For The Contrarian Marketer: Bet Your Business On These 5 Marketing Trends That *Won’t* Change.

Marketers always want to know: “what will change?” But, Jeff Bezos asks a more important question: “what won’t change?”
Why does “what won’t change” matter more? Because as Bezos advises, you can build a business on ideas that won’t change.

So for our 2020 Trends, we’ve identified 5 ideas that won’t change and that you can count on for the next decade:

  1. The Need To Be Contrarian And Right: Learn why personal and professional success requires betting against the crowd.
  2. The Cash Flow Funnel: Learn how to flip the funnel and align marketing campaigns to future cash flows.
  3. The War On Brand: Learn about “The 60/40 Rule” and why brand advertising is the biggest driver of long-term growth
  4. The Rise Of Blockbuster Marketing: Learn how to use Disney’s “Franchise Formula” to monetize content
  5. The Death Of Hyper-targeting: Learn why narrow targeting hurts your business and why to “target the category” instead

Join Jon and Peter as they discuss each trend and show you how to apply these 5 timeless trends to beat your competition.


10 September 2020,2.00pm-3.00pm


Webinar hosted via Zoom


Various speakers


Rachel Bowers


Price: Members | €15
Non-Members | €25



Global Lead, B2B Institute at LinkedIn

Jon Lombardo

Jon is a Global Lead at the B2B Institute at LinkedIn, where he researches how brand marketing contributes to  cash flows. Jon tries to bring an “outside-in” approach to marketing, looking to apply mental models  from other disciplines — The Lindy Effect and The Contrarian Matrix being favorites — to marketing. Prior to LinkedIn, Jon led GE’s Social Media Center of Excellence, where he focused on commercial efforts across major social platforms.

Global Lead, B2B Institute at LinkedIn

Peter Weinberg

Peter is a Global Lead at LinkedIn’s B2B Institute, working with experts around the world to research B2B marketing effectiveness. He has worked at LinkedIn for over 7 years in a variety of roles.