New Series:

Marketing 5’s: How to Build a Culture of Marketing Effectiveness with Paul Dervan

A bespoke 5 step blueprint to help tackle the major marketing topics of our time.

Designed for practical application, the Marketing 5’s is a no-nonsense, clear, and concise blueprint anchored in 5 key tips and tactics which you can implement immediately.

This presentation with Paul Dervan, CMO of National Lottery will discuss: Effectiveness

To do better work, we must understand how effective our marketing decisions and activities are. In reality, this is difficult. But it is possible. Paul believes we can improve marketing effectiveness by focusing on

  1. Knowledge
  2.  Skills
  3.  Behaviours
  4.  Tools
  5.  Mindset

We need to focus on all these areas. Using real examples, Paul will cover a number of practical ways to help marketers move their marketing department towards a Culture of Marketing Effectiveness.

14 January 2020,10AM-11AM


Webinar hosted via Zoom


Paul Dervan


Aoife Doran


Price: Members | €15
Non-Members | €25



CMO at National Lottery

Paul Dervan

Paul Dervan is the CMO of The National Lottery in Ireland. He is the author of “Run with Foxes: Make better marketing decisions”, is a contributor to WARC, the online effectiveness website, and has judged the European Effies Effectiveness Awards.
Prior to The National Lottery, Paul was the Global Brand Director at Indeed, the world’s largest and fastest-growing job site, with over 250 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for the investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia, and Asia.
Prior to that, Paul worked with Pokerstars and Telefonica.