Paul Dervan is the CMO of The National Lottery in Ireland. He is the author of “Run with Foxes: Make better marketing decisions”, is a contributor to WARC, the online effectiveness website, and has judged the European Effies Effectiveness Awards.

Prior to The National Lottery, Paul was the Global Brand Director at Indeed, the world’s largest and fastest-growing job site, with over 250 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for the investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia, and Asia.

Prior to that, Paul worked with Pokerstars and Telefonica.