Applying Meaningful Insights and Research to Strategy: Shaping the Growth of Camile Thai Kitchen

We are delighted to invite the marketing community to join us in our next installment of the Marketing Breakfast Series – Creating Better Business with MCCP.

Caoimhe O’Reilly, Head of Strategy, and Daniel Greene, Head of Marketing will discuss how understanding the evolution of consumer behaviour has been core to the Camile strategy from the earliest conception of the business idea. In a booming home delivery sector, there are many exciting developments, with concepts like cloud kitchens, robotic chefs, and drone deliveries catching peoples’ attention in recent months.

Caoimhe and Daniel will take you back to where it all began, April 2010 a bustling, new Thai kitchen in Dublin 8. Now, as 2021 approaches Camile has reached 35 locations across ROI and UK, they’ll share the success and magic when the confluence of laser focus, forecasting, and early adaption of emerging trends became the winning formula for Camile.

Join us for this live webinar presentation on 25th November at 10AM.

25 November 2020,10:00AM-11:00AM


Webinar hosted via Zoom


Various Speakers


Aoife Doran



Price: Members | Complimentary
Non-members | €10



Head of Strategy at Camile Thai Kitchen

Caoimhe O’Reilly

Caoimhe O’Reilly is the newly appointed Head of Strategy at Camile Thai, a very memorable time to start a new job. A Dublin native, she studied at Dublin City University and Technology University Dublin before leaving for London to continue building her career. Prior to Camile, Caoimhe has held roles at Vice, Huffington Post, BBC and Google. After a decade of London life, she returned to Dublin last year. Learning from the successes she enjoyed at high growth start-ups and large matrix businesses across media and tech, Caoimhe now applies her creativity, vision and multi potential strategies to play a key role within the leadership team to unlock and drive the Camile Thai growth engine forward. @caoimhelution @camilethairl

Head of Marketing at Camile Thai Kitchen

Daniel Greene

Daniel Greene is Head of Marketing and a career Camile-er. He joined the business in 2013 after studying in University College Dublin and completing his MA in marketing in Dublin Business School. At that time Camile had only 4 restaurants in Dublin and since then he has overseen the growth of the brand to be the most recognisable in its category in Ireland, as well as its expansion into the UK. Having developed a creative and driven team around him, he focuses on developing a marketing strategy that will continue to enable Camile to scale and succeed. @camilethaiirl