Open Lecture : MSc Digital Marketing & Analytics – Insight-led, data-driven social media strategies
On July 20th, we held an open lecture as part of our MSc Digital Marketing & Analytics , in partnership with TU Dublin.

Social Media & Content Manager at TBWA\Dublin
Amy Tumelty
Amy Tumelty is the Social Media & Content Manager at TBWA\Dublin, a world-class creative agency that just happens to be based in Dublin. Amy’s experience in building social media strategies and creating content spans across multiple industries and award-winning brands such as the National Transport Authority & Transport for Ireland, SuperValu, BMW, Laya Healthcare & Jameson International Graduate Programme.
Amy joined the Mii lecturing team on the MSc in Digital Marketing & Analytics, a transformative partnership with TU Dublin that teaches students about the power of analytics in the digital marketing sphere. Designed for mid-to-senior-level marketing professionals, our MSc equips students with the tools to turn insights into action and make incisive decisions to accelerate both business growth and personal development.
Amy is also a member of the IAPI Futurheads Council, a representative group of people dedicated to developing young creative talent in the Irish advertising industry.