Food and drink brands are innovating with pink social media-worthy colours across carious product categories. As pink innovations continue to grow, we explore the evolution of Mintel’s ‘Eat With Your Eyes’ trend and the factors driving its expansion.
A Millennial and social media-driven trend
In 2017-2018, the influence of social media gave bright colours a real boost, and at about that time we especially saw the growing popularity of rosé wine and pink gin. As outlined by Mintel’s 2016 Global Food and Drink trend ‘Eat with Your Eyes’, brightly coloured food and drink tends to appeal to younger consumers, especially Generation Z (up to age 24) and younger Millennials (aged 25-31), due to their desire to create visually appealing images.
From cake to gin, food and drink brands are innovating with the pink ‘instagrammable’ colour across various product categories. As pink innovations continue to grow, we explore the evolution of this trend and the factors driving its expansion.
