Sound Affects Audio Revival

urbanmedia and dentsu have come together again to explore the ever changing and rapidly growing world of audio. We are excited to invite you to Sound Affects 2 – Audio Revival. Following on from Sound Affects 1, we have again explored how people in Ireland are consuming audio content, and this time we have delved even deeper.

An intensive diary study, together with a robust quantitative study have uncovered six interesting themes, including how we have changed our listening behaviour during the Covid19 pandemic and we will be sharing a new listener segmentation model.

30 September 2021,11AM-12:30PM




Various presenters


Monica Hallinan


Members: Complimentary | Non-members: €20


Strategic Consulting Director, Dentsu

Dael Wood

Dael heads up insights and strategy at Dentsu. She has over 25 years working across three continents in various marketing consulting roles. She has worked with clients across multiple categories, delivering sustainable revenue growth through expertise in marketing, utilising data and uncovering consumer & customer needs and insights.



Sales Director, Urban Media

Brian McCarthy

Brian has worked in radio for 20 years and as Sales Director of urbanmedia he’s responsible for the commercial and digital departments of Wireless Ireland. Brian has always been passionate about showcasing how effective audio can be in providing client solutions, and has helped urbanmedia lead the way in bringing audio effectiveness case studies to the Irish media market.


Senior Research Lead, Dentsu

Claire O’Rourke

Claire is an experienced dual researcher with 5 years qualitative and quantitative research experience and a background in psychology. She has worked with a range of public and private sector clients and always seeks to explore the motivations and triggers, to look at predicting rather than just describing behaviour


Presenter, FM104’s 10-3 show

Emma Nolan

Emma Nolan presents Dublin’s largest afternoon show, taking Dublin through their work day and playing all the hits to keep listeners entertained. Having previously worked at Beat 102-103, Emma joined FM104 in April 2019 and her bubbly personality has brought a fresh dimension to the segment.


Head of Marketing, Harvey Norman Ireland & Northern Ireland

Jennifer Fitzsimons

Jennifer leads a team of ten in the planning, production, execution and analysis of over 50 marketing campaigns a year. Her role is all about promoting the Harvey Norman brand in an engaging and impactful way which results in increased website traffic and footfall to Harvey Norman’s 17 stores on the island of Ireland.


Content Director, Virgin Radio UK

Mike Cass

Mike joined News UK in 2017 to head Virgin Radio UK. He launched The Chris Evans Breakfast Show in 2019 alongside two new brand extensions – Virgin Radio Anthems and Virgin Radio Chilled. In 2020 he launched a fourth station, Virgin Radio Groove and took over the programming for the three Scottish Sun stations.