MII Sustainability Forum

We want to inspire, empower and enable marketing professionals in Ireland to join the global movement towards a more sustainable future for the planet, and society in general.


The Future Is In Our Hands…It Is In Our Brands!

The Earth is a finite resource

Through established behaviours, we are using up too much of its natural resources

Climate change is widespread, rapid, and intensifying

The facts are clear, the natural world is in crisis….and it is down to us

But it’s not too late, there are ways to take action and be part of the solution

To ensure a greener tomorrow and protect the earth on which we live.


Jonathan Hall, Managing Partner Kantar Sustainable Transformation Practice

COVID, COP and the road to 2030

Jonathan set the scene talking about the landscape and mood of the current generation. He provided an expert analysis and key take outs on the direction of the narrative globally for marketing professionals


The first panel discussion – BRANDS WALKING THE WALK -, facilitated by Sharon Murphy, CEO , Wilson Hartnell with Jennifer English  Global Brand Director for Baileys and Roe & Co Irish whiskey at Diageo and Mark Doyle, Chief Marketing Officer, AIB.



BRANDS DELIVERING THE EXPERIENCE OF A GREEN TOMORROW, facilitated by Aideen O’Neill, Head of Activation & Sustainability, Verve who spoke to Edel McCarthy, CMO of Electric Ireland Super Homes and Ruth Cosgrove, Group Marketing & Communications Director at Smurfit Kappa.

Thank you to all of our speakers that joined us at the event, and we look forward to continuing this conversation with you in the near future.

Recommended Resources from our speakers:

David Field

How to Lead a Sustainable Business with Alannah Weston



Jennifer English

“Laundry done right” episode of Malcolm Gladwell’s Revisionist Jonathan Hall

The newly released book by Paul Polman and Andrew Winston, Net Positive.

History podcast (Aug 12th 2021): https://www.pushkin.fm/episode/laundry-done-right/


Mark Doyle Outrage & Optimism Podcast.

Outrage + Optimism’s energetic hosts Christiana Figueres (a speaker at the 2020 AIB Sustainability Conference), Tom Rivett-Carnac, Paul Dickinson and their brilliant guests share expert opinions along with upbeat banter, some not-so-perfect singing, occasional surprise monkey appearances and a healthy dose of both outrage and optimism that will leave you feeling informed and energised.

Ruth Cosgrove

‘Meet the leader’ podcast from the World Economic Forum https://www.weforum.org/podcasts/meet-the-leader


Sharon Murphy Dr. Wayne Visser, Cambridge University https://uk.linkedin.com/in/waynevisser


Elisabeth Fitzpatrick How To Save A Planet

This podcast is about the solutions to climate change, hosted by journalist Alex Blumberg with smart, inspiring stories about the situation we’re in and how we can get ourselves out of it.

Aideen O’Neill

Sustainable Marketing, How to drive profits with purpose by Michelle Carvill, Gemma Butler and Geraint Evans

Wilson Hartnell is proud to partner with some of the most well-known global and Irish brands on the development of their sustainability strategies and programmes. Drawing on additional expertise from our extensive networks across Ogilvy & WPP, designing for sustainable outcomes requires innovative approaches and greater levels of collaboration and partnership that lead to transformational shifts. Brands have a powerful role to play in tackling climate change and creating a better future for generations to come. Wilson Hartnell, Elisabeth Fitzpatrick,



Verve The Live Agency, is delighted to announce that it has developed an Industry first Events and Activations Carbon Calculator. This is a bespoke tool, created for our clients to develop the most sustainable events and campaigns possible. We know that our industry can generate a large amount of carbon emissions and we are committed to combating that by assessing the carbon impact of our events and highlighting areas of improvement to our clients

The first step in managing the carbon footprint of events is measuring the impact and then developing a strategy of reduction. This calculator will provide the necessary insights to drive these reductions. This will be revolutionary for the industry providing tangible measurement, results and stats both pre and post event.

Verve The Live Agency, Aideen O’Neill, aideen@verve.ie