Jane Maher appointed as new Head of Marketing for FREE NOW Ireland


Ireland’s leading multi-mobility app FREE NOW has announced the appointment of Jane Maher as its new Head of Marketing. With over 10 years of experience across B2B and B2C functions, Jane will be responsible for developing and executing marketing strategies for FREE NOW and strengthening its brand in the Irish market.


As a member of FREE NOW’s senior leadership team, Jane will contribute to the strategic direction of the company and support the achievement of its ambitious goals concerning environmentally friendly transport, micro-mobility and driver-centricity.


Before joining FREE NOW, Jane was the Head of Brand Communications & Partnerships at start-up beverage company The Naked Collective. Prior to this, she worked with premium spirits company William Grant & Sons for over 8 years and held roles across the US & UKI in global brand management, commercial development & local marketing management.


Jane achieved an MBA from Technological University Dublin, and an MSc in International Business Development from DIT. She also completed a BA in History of Art & Architecture at Trinity College Dublin.


Niall Carson, General Manager for FREE NOW in Ireland said“We are delighted to welcome Jane to our team at FREE NOW Ireland. She has a wealth of experience from her career to date and proven track record in delivering standout results for leading brands. I look forward to seeing her support the continued growth of our FREE NOW brand as a multi-mobility leader in the public transport space with a dual focus on passenger (B2B & B2C) and driver partner engagement across Ireland.”


Speaking about her appointment, Jane said“I’ve engaged with FREE NOW as a passenger for many years and recognise as a marketeer how much the brand has evolved since first launching in Ireland almost 10 years ago. There is great potential to continue this journey of brand evolution and I’m looking forward to helping FREE NOW strengthen its position as market leader by delivering best-in-class driver and passenger engagement initiatives over the coming years.”