A Marketing Leaders Panel Event


UC Berkeley Extension and the Marketing Institute of Ireland are thrilled to invite you to an exciting panel event on March 30 at 10 am PT/ 6 pm GMT: The Now and Future of Emerging Marketing Technologies.

Moderator Maria Gianotti, Head of Revenue Marketing at Unbabel, will discuss with our panelists from Heinz Marketing, DemandBase and Drift, how the marketing technology landscape has evolved these past two years. They will also share their predictions for the future of marketing technology.

During this interactive discussion you’ll learn:

Which marketing technologies are a must-have to drive digital transformation within an organization;
Effective strategies that marketers are currently implementing with the help of AI and/or machine learning;
Product innovations emerging Martech companies are focused on this year.


10:00–10:05 am: Welcome remarks by Frederick T. Wehrle, Associate Dean for Academic Affairs, UC Berkeley Extension and Maria Gianotti, Head of Revenue Marketing, Unbabel
10:05–10:50 am: Panel discussion
10:50–11:10 am: Q&A with the audience
11:10–11:15 am: Final remarks by Maria Gianotti

30 March 2022,10-11.30am


Online Learning


Maria Gianotti, UC Berkeley Extension


Cassie Foy





President - Heinz Marketing

Maria Gianotti

Head of Revenue Marketing – Unbabel, and Lead Instructor of the Marketing Pillar of the Global Marketing Leadership Program with UC Berkeley Extension & the Marketing Institute of Ireland

Maria Gianotti is the Head of Revenue Marketing at Unbabel, a translation tech company specializing in AI-powered, human-refined translation. Maria has 12+ years of marketing experience in technology, financial services and retail/e-commerce sectors. Her focus areas include demand generation, digital marketing and sales enablement. She also serves as the past-president for the American Marketing Association San Francisco (AMA SF), the largest association for marketers in the U.S., where she focuses on providing opportunities for marketers to stay abreast of cutting-edge knowledge through networking and training. Maria has a Master’s degree in Integrated Marketing Communications from Golden Gate University and a Bachelor’s degree in Business Administration from Hawai’i Pacific University.


President - Heinz Marketing

Matt Heinz

Matt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers. Matt and his wife Beth live in a 105-year-old historic farmhouse they renovated in Kirkland, Washington and share with their three children, two dogs, two cats, and several chickens.


Vice President, Data Cloud and Privacy - Demandbase

Lisa Rapp

Lisa Rapp is an 80’s music fan who cares about consumer privacy and data. She’s spent the majority of twenty-five year career in the MarTech/AdTech ecosystem and thinks Demandbase has the best ABX software. Lisa lives in Evergreen, CO with her husband, triplet daughters, a son, and a dog. Her career has been focused on helping clients and companies grow their revenue base with better marketing optimization by using data and identification to drive deeper personalization and more relevant content. While at Acxiom, Lisa ran the Identity Recognition Portfolio. At LiveRamp, Lisa was the Head of Data Ethics. At Demandbase, Lisa has merged her data and privacy skills and is the VP of Product for Data Cloud and Privacy.


Vice President, Revenue Marketing - Drift

Justin Keller

Justin is an award-winning B2B marketer who is disrupting the B2B marketing status quo. For the past 17 years, he has been building tech brands and marketing programs that people love. Armed with BAs in English, psychology, an honors certificate from the Kelly School of Business, and an MBA in general management from Purdue, he’s always seeking to marry creative storytelling with revenue growth. He has experience integrating marketing, operations, sales, and customer success at companies like JazzHR, Visage, Whil, and Sigstr which have all experienced admirable exits. He is currently the VP of Revenue Marketing at Drift.