Doireann Garrihy from 2FM hosts Radiocentre Ireland’s Power of Audio event on the 5th of May 2pm to 5pm in the Aviva Stadium. The event includes insights from Procter and Gamble U.S. on the important role audio plays in their communications plans, research from Gerard O’Neill from Amarach about the receptivity of audience to radio advertising, Nik Goodman, will talk about the power of sonic branding while Matt Deegan will highlight how creativity and innovation are driving radio and audio’s success around the world.

To register, go to www.radiocentreireland.ie