15:30   Welcome and introductions  –  Daragh Persse, ESA Board Director

15:40   ESA Strategy and Plans Update  – Andy Westlake, ESA Chairman

16:10   Web 3.0 and Sponsorship  – Richard Petrich, Value of We

16:50   BREAK

17:00   The Rights Holder Panel  – TBC

17:30   What fans want (#don’t piss them off)  – Daragh Persse, The Brand Fans

Networking18:00 onwards

ESA members please see your e-bulletin dated 10 May for booking details.

Everyone is talking about NFT’s, Crypto, Metaverse and Web3. But what are these words actually about and why should every brand and rights holder care about them?! In this session we will get a base understanding of the technology that sits behind all of this and how it impacts the sponsorship and brand experience landscape.

16 June 2022,15.30-18.00PM


3Arena – 1878 Club, Dublin




Monica Hallinan


ESA Members: FREE | ESA Associates & Non-members: €50 EUR + fees (+VAT if UK resident/ business)

MII MEMBERS GET 50% off €50 with the code ESAMII50


Managing Director, Value of We

Richard Petrich

Richard’s entrepreneurial mindset and his do-er mentality led him to founding a wide range of different tech-focused start-ups and companies. This, and his passion to connect others led, him to co-found Value of We, an agency specialising in holistic brand experiences, from the Metaverse to Brand Partnerships. Their clients are brands like DHL, G2 Esports, Ralph Lauren, Red Bull (& Racing), Soho House and many more.


Managing Director and Founder, The Brand Fans ESA Board Director

Daragh Persse

Daragh Persse is a sponsorship specialist and Founder of The Brand Fans, an international independent sponsorship and cause marketing consultancy based in Dublin. Daragh was previously Global Sponsorship Director at Vodafone working with UEFA Champions League, Formula 1, Manchester United, England Cricket and numerous music artists, festivals and events. Daragh pioneered the development of a proprietary model for the evaluation of sponsorship properties on behalf of brands and rights holders. The Brand Fans work with numerous partners including Heineken, Santa Rita, Virgin Media, Energia, Barclays, AIG, Live Nation, Betway, Bacardi, IRFU, FAI and Leinster Rugby, working across strategy, planning, rights negotiation, activation and evaluation.

ESA Chairman Founder, Westlake Consulting

Andy Westlake

Andy has built a career in sponsorship and sports marketing, an industry he’s been a part of for 30 years. After 10 years in commercial radio he worked at CIA Medianetwork and then alongside former Olympic and Commonwealth athlete Alan Pascoe building Fast Track Sports Marketing. The business was a market leading, international sports marketing agency headquartered in London, now established as an integrated part of the Sport and Entertainment Group CSM.

Andy now runs his own Amersham based consultancy, Westlake Consulting, sits on the board of the partnership marketing agency Reg & Co and is Chairman of The European Sponsorship Association. He is also Chairman of Chesham United Ladies FC.