Fiona Whelan named recipient of MII // TU Dublin PhD Programme.

Fiona is an experienced and highly educated marketing professional.  She has more than 20 years of practice working in a variety of roles across several industries including telecoms, financial services, technology, property and sport. In 2018, Fiona launched a virtual marketing agency Brand Fusion Studio where she has worked with national and international brands in developing strategic brand, marketing and sponsorship programmes.  Fiona holds a BSc in Sociology and Economics from UCD, a higher diploma in business studies also from UCD, the Marketing Institute graduateship program where she came first in her class, a diploma in strategic digital marketing and an MSc. in Digital marketing and analytics, both from TU Dublin. Fiona will also be researching content for our brand new Marketing Research Hub on our website. Fiona’s appointment and our new Research hub form part of the development of the new research arm at Marketing Institute Ireland, ensuring we take a leading position in providing insight around the ongoing transformation of the profession.


“I am honoured and delighted to have been chosen as the recipient of the PhD partnership programme sponsored by the Marketing Institute and TU Dublin. It is such an amazing collaboration and I look forward to bringing together my practice and academic experience in authoring a PhD which will unite the best of both fields. Sincere thanks to Jenny Bishop, Etain Kidney, Lesley Murphy and Justina Setkute for the opportunity and the support and encouragement to date. It’s going to be one hell of a journey!”